There’s no doubt about it. One of the goals of every community manager is to create viral content published on social media. Brands thus demand that we pay attention to their values, their promotions, and so on.
The challenge, however, lies in ensuring that this content is shared. The reality is that, as a major brand slogan once said, “human beings are unpredictable.” The most elaborate content that you think is “higher quality” can be a flop, while anything improvised . A and that you never thought would lead to anything actually works better.
However, there are real cracks
People who know what they’re doing and how to communication directors email lists do it to stand out in a world of countless attempts to get attention.
Looking at the most shared content, one might conclude: people share because they want to have a good time. They want to laugh, to be scared… to experience sensations.
Beyond that, the Online Business School prepared a report stating that Internet users’ motivations for sharing content vary. According to their data, these are:
1st Reward
Up to 66% of people who share content intend to benefit from it. According to the Online Business School report, up to 60% of internet users are looking for a promotion or discount to take advantage of.
lass=”yoast-text-mark” />>2nd Direct relationship with the brand
22.5% share content in order to have a direct using storytelling techniques relationship with the brand they love.
>3rd Relevant
For someone who creates content and shares it on social media, it surely hurts, but according to the data, only 21.1% share on social media because whatsapp data the information seems relevant to them. Hard work that very few people seem willing to reward.
SEO: The Engine of Content Marketing
80% of Internet users use search engines to navigate. Of these, nearly 40% click on the first organic result and 62% click on a link on the first page. For your page to rank high on Google, it needs good SEO optimization.
In light of this data, we can easily explain why digital marketing agencies are filling up with professionals who call themselves SEOs. A brand’s position on the internet is increasingly important, as this new medium is increasingly used and is emerging as the great mass media of the century.