There is no specific order in which you should define these points. You may already have the products and just need to define their audience and name. The choice of which point to define first is yours, but we recommend starting with the products or the audience.
For this article, let’s assume that we are going to work with country wise email marketing list the traditionalist gaucho public and we are going to sell products related to gaucho traditionalism. For the name, we can use the name “Mateada” as an example.
Having done this, we have the following:
Name: Mateada;
Target audience: traditionalist gaucho;
Products: traditional products such as mate gourd, mate herb, mate bomb, thermos, traditional clothing, etc.
An extra tip for this part is to search the name online to see if there is already a brand with the same name and domain. If you don’t do this now, you may have to come back to this step later.
With that, we finish the pre-operational planning regularly post blogs on topics relevant items that we must take into account when setting up your e-commerce.
Operational planning
At this stage, we need to take into account that when having an e-commerce we need suppliers for all products.
For operational planning, we will need:
At least one supplier for each product;
Build the brand identity;
Plan the initial products;
Define the method by which the product will be sent (Post Office, carriers, etc.);
Research how to set up an e-commerce;
Define e-commerce needs;
Register your domain with your store name
Let’s say that in our case we have already found suppliers b2c fax for the initial products. We will start with products for chimarrão and barbecue products.
Our shipping method will be through the Post Office and we will set up an e-commerce site outside of e-commerce platforms to save money spent on them in the long term.
In addition to saving money in the long term, we will also have the freedom to customize and include specific features that meet our demands.
At this point, when choosing between e-commerce platforms or websites, you should also take into account aspects such as:
Your e-commerce needs to be responsive;
If you expand your operations, will the medium you are using be able to maintain proper operation?
Does your e-commerce have security certificates that help protect your customers?
The method you choose must take into account the user’s purchasing experience, otherwise you will have difficulty making sales.
Ação Web carries out the work of developing customized e-commerce websites according to the needs of each project.