Importance of personalization and relevant content

The fundamentals of newsletter deliverability

1. What is deliverability?

Deliverability refers to the ability of your emails to bypass spam filters and reach your subscribers’ inboxes. Good deliverability means economic shocks it used to be seo greater visibility for your messages and, therefore, a better chance of achieving your communication and business goals .

2. Key factors influencing deliverability

  • Sender reputation: A strong reputation can improve your deliverability. It is influenced by factors such as the number of spam  what determines connection speed and how to improve performance complaints.
  • Email address quality: Ensuring the addresses on your list are active and correct is essential. Accumulating inactive or incorrect addresses can damage your reputation.
  • Email Content: Emails with keyword-rich content associated with spam or heavy images may be blocked by filters.

Why are my emails ending up in spam?

Optimizing sending dates

1. Understand the best time to send newsletters

Analyzing your subscribers’ habits and consumer data understanding their interaction with previous emails can reveal the most opportune times to send.

2. Tools and techniques for testing sending schedules

  • A/B Testing: Send two versions of the same email at different times to determine which time generates the best engagement.
  • Data Analysis: Use analytics tools built into your email platform to track performance based on send time.

1. Determine the ideal frequency

inding a balance based on subscriber feedback and performance data is essential.