The e-book or e-book comes from electronic book (in Portuguese, electronic book) and helps the business to achieve several objectives within digital marketing, from generating leads to conversion. It is a tool that makes it possible to educate and provide the audience with more in-depth content and can be developed for any subject and market, both B2C and B2B.
The internet has long been a source of research, providing rich materials that are excellent resources for attracting and managing consumers within the sales funnel, which is why e-books are among the most popular and efficient strategies within digital marketing.
Advantages of including e-books in your digital strategy.
- Build and demonstrate authority on certain subjects.
We seek references whenever possible for all the middle east mobile number list we make in life and one of them is to trust those who understand the subject (in fact, you may have heard this in someone’s slogan). So, put yourself in the consumer’s shoes: how much does the demonstration of knowledge that a brand presents on a certain subject impact your purchasing decision on solutions related to it? A lot, right?
The e-book, as informative, educational and complete content, supports the construction of this authority as it shows the consumer that the brand understands their pain points and has the answers to all their questions.
And in addition to being a decisive factor for many customers, a brand’s authority is also one of Google’s ranking criteria, making its achievement important for those who want success in digital marketing.
Nurture the sales funnel.
Although it can also at the top of the funnel for attraction. It is in the nurturing of leads that have already the ultimate glossary of international transport that the e-book plays a fundamental role.
The public that has already been attracted by a post or article has had access to superficial information on a certain subject and to make them advance in the sales stages, in addition to articles appropriate to each phase of the funnel, e-books are the ideal tool to bring complete information to this consumer.
And when the content offered is relevant and useful, showing solutions to the customer’s real problem, their conversion becomes increasingly closer.
Capture interesting data and increase mailing list.
As we have already said, the e-book is an excellent bargaining chip. In order to deliver the material, the company may ask for basic contact information (such as email, for example), but this is extremely important for sales teams to start a more uab directory relationship with the lead.
And with automation tools, on the customer’s authorization. In addition to sending the e-book, an entire contact flow can quickly before interest in the subject disperses.
But always remember to respect the client’s time and give them the freedom to unsubscribe whenever they want. Overly invasive actions can ruin all your hard work.