One of the main advantages of digital marketing is the ease of monitoring campaigns in real time and constantly evaluating their performance, making changes on the fly if necessary. This is possible thanks to the use of metrics, which allow evaluating the performance of . What are the most campaigns and identifying the return on investment (ROI) in the case of paid marketing.
What are metrics? In digital marketing, metrics refer to data or indicators that measure the level or status of an activity at a given time, and are closely related to the achievement of objectives. At Work/Café we provide you with some of the most relevant metrics for your business, depending on vietnam email list 1 million contact leads whether your marketing strategy focuses on attracting organic traffic or you have a paid strategy on your website.
Why are metrics important in digital marketing?
Metrics are the primary way to show how marketing and advertising results affect your business. They provide information on goal achievement, new customers, brand awareness, interactions, and sales that allow you to assess whether you are meeting your goals.
In addition, in the long term, metrics allow you to collect information to evaluate whether current campaigns are working as they should in order to readjust future iterations.
Most relevant organic website metrics
Before continuing, it is worth noting that the most widely used web analytics tool for recording and the importance of virtual events in b2b analyzing user behavior on a website is Google Analytics. In parallel, Google Search Console allows you to analyze the level of indexing and presence in the search engine.
From this, it is possible to evaluate the following metrics in Google Analytics :
Users: Indicates how many people enter the website being analyzed, regardless aleart news of the number of times they have visited. The metric can measure total or unique users.
Sessions: Also known as visits, refers to the number of interactions generated by users on your site.
Traffic source: recognizes how the user arrived at the site, and can be classified according to organic traffic, paid traffic, social network traffic, mailing campaign traffic, or others.
Average session time: indicates the audience’s level of interest in the content, where the higher the value, the greater the engagement.
On the Google Search Console side , it is possible to extract the following metrics:
Impressions: Records the number of times your site appears in the search engine.
Clicks: Measures the number of times users visit your website when it appears in their Google search.
Click Through Rate (CTR): It is the calculation obtained between the number of clicks in relation to the number of impressions.