In today’s society where digitalization is progressing, phone number library corporate promotional activities and marketing strategies are also changing dramatically. One thing that is attracting attention is “digital novelties.” As a new form of novelty goods to replace traditional physical novelty items, digital novelties have become popular among many companies. In this article, we will provide a wide-ranging explanation of digital novelties, including their overview, types, effective ways to use them, and even success stories. Let’s take a look at how digital novelties can contribute to corporate activities as a promotional tool in the digital age.

Unlike traditional physical novelties, they are distributed online, so there is no need for production or shipping costs. This allows you to reach a wide range of targets quickly and at low cost. They are particularly used in social media and web campaigns to increase user engagement. They also have the advantage of being easy to measure effectiveness.

Types of digital novelties

Now that we understand the basic concept of digital novelties, for reference, here’s a still from this week’s whiteboard! let’s look at the specific types. Digital novelties come in many different forms, but they can be broadly categorized into the following four types:

On the other hand, since they are “intangible,” there are challenges with long-term brand recognition. It is also difficult to access demographics that are unfamiliar with the digital environment.
However, it is thought that the scope of their use will expand in the future.

Electronic money and gift certificates

Electronic money and electronic gift certificates have rapidly spread in recent years and are used in a variety of industries. From April 2023, “digital salary payment” was lifted, benin businesses directory making it possible to pay wages with electronic money or smartphone payment apps. Electronic payment services such as PayPay and LINE Pay are used daily and are especially popular among young people.

Demand for digital gift certificates has increased since the pandemic as a way to give gifts in a non-face-to-face setting. Restaurants and e-commerce sites are using point-granting systems to increase customer engagement.