More and more businesses are now using collaborative messaging applications to manage their email campaigns. But why choose an open-source email solution, and which one should you choose?
Why choose open source emailing software in 2025?
Using open source software over search for leads or profiles proprietary software saves money , as most of it is freely available. It also provides security , as the code is visible. Flexibility is also an advantage, as having access to the code allows you to customize and upgrade the software to meet your business needs, thus improving performance.
The criteria that guide the choice of open source emailing software
When selecting an open source emailing platform , it is essential to consider the following criteria:
- the wealth of data and analytics for decision making in marketing documentation
- the popularity of the software
- the characteristics of the community (number, skills, etc.)
- the possible cost.
Ranking of the best open source email marketing software
1. Mautic: the essential reference for open source email marketing
Mautic is arguably the most well-known fax lead and widely used open-source email marketing software. It offers advanced marketing and personalization tools for creating responsive emails and newsletters. It also offers extensive documentation to help you get started and experts to train you.
2. Mailtrain: a robust and simple solution for email campaigns
Mailtrain is ideal for businesses that need to manage large mailing lists, even millions of subscriber.
3. phpList: a powerful open source tool for sending newsletters
phpList is an email marketing software specializing in sending newsletters. Pricing is customized, as you pay based on the number of messages sent or subscribers. It is fully integrated with Google Analytics and offers easy installation and configuration.
4. OpenEMM: the open source email marketing solution for mid-sized businesses
The number of subscribers, emails, and lists is unlimited .
5. Sendy: Open source email marketing software with competitive pricing
Like phpListe, Sendy is one of the software programs that offers a good price. It will cost you $1 for 10,000 emails, which you can send in bulk via Amazon Simple Email Service (SES) .