Whether you sell DTC korea telegram data
products or dabble in the real estate market, a marketing funnel helps you track how your customers buy—from the beginning to the end.
While not every funnel follows a one-size-fits-all pattern, a marketing funnel is essentially a series of steps that guide prospects through the customer journey—from awareness to post-purchase.
The funnel helps marketers plan and measure efforts to attract, engage, and convert prospects through messaging via landing pages and ads. While an optimized ad alerts your visitors about your product/offer, the landing page’s job is to give people all the information they need about the offer and persuade them to buy.
Because your prospects’ motivations and desires vary at each stage of the marketing funnel, optimizing your landing pages differently for every step is critical in getting more advertising conversions and, eventually, a higher return on ad spend.
Awareness stage: Create landing pages that spark intrigue
As this is the start of the journey, social ads: how to use them to boost your business
your landing page needs to align with your customers’ interests and values. Typically, at this stage, landing pages provide prospects with initial information about your company, increase blog subscriptions, and generate downloads for tip lists, ebooks, or white papers.
Use this stage to connect with your visitors by talking about relatable experiences and common problems—weave a story that draws on your customers’ propensity to empathize or spark an intrigue that they want to explore more.
The home goods company Miracle sells antibacterial sheets that don’t generate odors, so you do three times less laundry.
Along with presenting the offer, the Miracle landing page also educates visitors on the “6 Reasons Why Americans Are Ditching Their Traditional Sheets” in favor of comfortable, breathable, and soft bedding.
The brand is using the awareness stage to inform visitors about what qualities elevate their products above traditional bedsheets, and why they should get their hands on Miracle sheets by offering them another 20% discount for a limited time.
Consideration stage: Educate and inform
In the consideration stage, mobile list your prospect knows about your brand and what you sell. They are evaluating whether you offer the best solution to their problem and also outperform the competition.
Your landing pages need to explain:
- How you’re going to help solve the user’s problem
- How you’re helping them achieve their goal
- Why do you do it better than others in your space
Use the pages to highlight your product features and user benefits that help visitors understand why your offer stands out from the competition.
The most common landing page offers in this stage are webinar registrations, case study and report downloads, and demo requests—messaging and offers that give prospects a deeper look into what you’re offering.
Intercom’s landing page is a perfect example of what you should be doing at the consideration stage.