It’s undeniable! One of the most creative and powerful is one that focuses on sales notifications. These are ideal for attracting new customers and strengthening engagement with existing ones.
In this case, you can include promotions, discounts, flash deals, or coupon codes. This type of campaign not only has an excellent response rate , but it also keeps customers waiting for a new SMS with more interesting information about what your brand or service has to offer. Of course, it’s important to remember that an updated database guarantees a higher open rate for your SMS marketing campaign.
3.- SMS marketing campaigns for delivery confirmation
As mentioned above, more and more finance directors email lists brands and customers are joining the e-commerce movement ; for this reason, designed to offer an alert message with delivery details after purchase are very effective.
Specifically, the message should include the brand’s identifying name, order number, and estimated delivery date. This experience best social media agencies in tampa florida undoubtedly allows the customer to feel calm and confident turkey data about the arrival of their product, thus benefiting the brand’s credibility. As if that weren’t enough, delivery confirmations promote database updates and contribute to lead generation strategies .
They’re also great for engaging with customers by including a number-based question about their level of excitement about their package delivery. Once the customer responds, you can send them an emoticon or a positive feedback sentence.
SMS marketing campaigns for special dates or events
Having a database for quality SMS marketing makes more effective with reminders of specific dates or events. For example, through segmentation, you can leverage your campaign to send a personalized message to your potential customers on their birthday. Also, take advantage of major holidays to remind your customers that they can count on your brand on those specific dates. Of course, in addition to being personalized, the message must be friendly, respectful, and timely.
It is undeniable that SMS marketing is one of the most effective channels for gaining awareness in today’s market. In addition to being a direct contact medium, it is compatible with other strategies such as email marketing or telemarketing, with the sale of which is a less saturated route in comparison with other routes such as electronic mail or social advertising (Social Ads), for example.
Making SMS marketing a complementary technique to other digital advertising methods is therefore a successful combination. As if this weren’t enough, another advantage offered by mass SMS marketing with advertising campaigns is that it allows for quick and effective optimization of web traffic if direct links to landing pages with an attractive call to action are included.