If analytics and reporting cost extra or are an additional service, know that the SEO agency does not pay special attention to it. Look for a company that promises regular reporting updates, and also explains what the pie and bar charts mean each month and how the services you paid for affected these results.
Ease of communication
You should be able to respond to emails with questions and clarifications about analytics without incurring additional costs. Your SEO agency should be easy to contact, and you should receive excellent customer service from the team.
Whether you need a quick edit of a content country wise email marketing list marketing piece your writing team has produced, or you’re looking for new keyword research on a new topic in your industry, communication should be easy and relaxed.
Ultimately, an SEO company should be an extension of your team that feels like a part of your team. An SEO team should be responsive, helpful, and available to you at all times.
One way to find out if the agency you are evaluating will do the job is to read reviews of the company online.
No inflated promises of results
Many SEO specialists promise quick results, for example, 10 keywords in the top 10 within 1 month. Such promises are unrealistic. You must understand that SEO is a long game, and it takes time for your site to gain a foothold in search engines.
Beware of companies that promise hundreds of backlinks in just a few weeks. These are usually low-quality backlinks that can do more harm than good. In SEO, slow and steady really does win.
Services beyond SEO
Ideally, you don’t want to have multiple agencies to manage. Having a company that does one type of marketing and an SEO company that does other types of marketing will complicate things and may reduce the overall value of the results you get.
Finding a B2B SEO company that can bring in top-notch professionals to provide additional marketing services will provide incredible benefits to your company and lead to the highest results.
Red Flags to Look Out For When Interviewing SEO Experts
When interviewing SEO experts, look for companies that exhibit these red flags.
- No case studies or satisfied clients: You should be able to easily find client reviews from verified real people. And if you can’t, ask the company for contact information of existing clients. This way, you can verify the work the SEO agency has done and the value of the services they provide.
- Poor website optimization or SEO company performance: These companies need to prove that they can practice what they preach. If you land on their site and the pages load slowly, have terrible calls to action, or don’t show up in search results based on their expertise and geographic location, then it’s time to look elsewhere. Run a Google PageSpeed Insights test to see how well their site is performing.
- The company does not have accreditations and certifications: SEOs spend time getting accreditations and certifications china business directory to demonstrate their expertise. If you come across an agency that does not have any of these credentials or certifications, go elsewhere.
High Performance B2B SEO Team
If you are looking for a B2B SEO partner, consider New Light Digital. Our team has demonstrated proven results for various clients discover the omnichannel strategy for physical stores and e-commerce and is ready to do the same for you. Schedule a free consultation now to learn more.