Segmentation will allow you to reach your target audience accurately and improve your metrics like open and click-through rates by offering offers that match your subscribers’ profiles (loyal customers, inactive customers, new customers, prospects), their interests, and their purchase history. The more precise your segmentation, the more you will increase your conversion rate.
Choose an eye-catching subject line and pre-header
To complement the email subject line, it’s federal trade commission lawsuits legal news important to also include a preheader. But what is a preheader? It’s a short text that appears in the inbox preview of an email, often next to or below the email subject line. The preheader is visible in your recipients’ inbox preview but will not appear in the body of your email campaign. The preheader is often mistakenly used to display the web version (web copy) of a marketing email. While the web copy should be present in your message, there’s no point displaying it in the inbox preview.
Offer consumers a selection of Mother’s Day gifts
Finding the perfect Mother’s Day gift can be the power of branding in digital marketing: build a strong brand difficult. Help shoppers make a choice and help them prepare for the holiday. You can offer classic ideas like chocolates, flowers, perfume, and jewelry, or even unique and personalized gifts. In any case, make sure there’s a gift that’s sure to please and is suitable for all types of mothers.
Let’s take another example: the i-run brand offers several gift ideas for super moms, such as sports sneakers, a smartwatch, and even a gift card. This wide range of products gives consumers a choice, making it easier for them to plan ahead.
To encourage your recipients