Google Analytics japan telegram data
is the best free analytics tool available to all webmasters. To make the full use of GA, you should know:
- How to properly configure the GA settings to obtain relevant data matching your business goals.
- How to verify the tracking codes so that they work correctly.
- How to link other Google tools such as the Google Search Console with GA to get a complete overview of all your business data in one place.
In addition, you also need to ensure that conversion tracking is working correctly because, without that, you won’t be able to calculate the ROI on your marketing investment.
To make things easier, I have prepared this Google Analytics audit checklist to help you perform a complete GA audit to start collecting valuable data for your business growth.
Let’s begin by understanding a GA audit.
Why Conduct a Google Analytics Audit?
The primary purpose migration to the cloud
of conducting a Google Analytics audit is to confirm that the crucial user data is being collected accurately and there are no loopholes.
A high-level analytics audit ensures optimal data quality.
Here are the top reasons why conducting a Google Analytics audit is necessary:
- It lets you align your goals with data to minimize risk because you can review large volumes of data in seconds and decide whether your marketing campaigns are generating profits.
- GA audit helps you find new opportunities to improve the performance of your website.
- Performing a GA audit helps you find errors in tracking code implementation. Incorrect code might lead to ad spend wastage because, without proper attribution tracking, you might never know the actual ROI of your advertising campaigns.
- You can easily detect any anomalies in data so that the data from every traffic source remains synced to your business goals.
Check Referral Exclusion List
Google Analytics lets mobile list you know the sources of your site visitors like social media, search engines, email, direct, and other referral sources.
This information is crucial to attribute conversion to a specific channel.
However, sometimes you see inaccurate data in referral traffic. For example, you might see your website’s payment gateway as a source of referral traffic.
The referral exclusion list allows you to exclude sessions or traffic from any domains that generate inaccurate sessions.
To create a referral exclusion list:
First, open GA and navigate to Admin > Tracking Info > Referral Exclusion list, as shown in the image below.
Now, click on the Add Referral Exclusion option and enter the domain you want to exclude from the referral traffic source. For example, I am adding paypal.com.