Do you want to understand how your customers discover your business online or what middle east mobile number list words they type into their search engine to find it ? A web presence is just the first step; the key is being visible and relevant to those searching for what you offer.
One way to achieve this relevance is through Organic Traffic,
which is responsible for attracting the right people to your business , segment your contact lists those genuinely interested in your products or services.
In this post, we’ll explain what organic traffic is in marketing, why it’s important, and how you can increase it on your website.
Understanding Organic Traffic in Digital Marketing
Organic traffic , in digital marketing, refers to visitors who acces
s your website naturally , that is, without you having invested in paid advertising to direct them to your platform.
Considering that 53.3% of web traffic comes from organic searches , according to Lemon Digital, it’s easy to understand why it’s key as part of a business’s digital strategy.
Difference between Organic Traffic and Paid Traffic
It’s important to know the key differences between organic and paid traffic. Below, we’ll mobile numbers explain everything you need to know to distinguish them:
Organic Traffic
- It comes from natural searches on search engines such as Google, Bing, among others.
- It is the result of a well-implemented SEO strategy .
- It does not imply a direct cost for each visit.
Paid Traffic
- Originated from advertisements .
- It involves a cost , whether per click, per impression, or
- another payment model.
- Dependent on investment in advertising campaigns .
The Importance of SEO in Organic Traffic
What is SEO?
SEO , which stands for ‘Search Engine Optimization, ‘ is the set of techniques and practices applied to a website with the goal of improving its visibility in search results for certain keywords.
When we talk about organic traffic, it’s impossible not to mention SEO, as they are closely related. That’s why you should consider the following in your marketing strategy:
- Content relevance : Google and other search engines reward quality content. If your site provides valuable information and answers user queries, it’s more likely to appear in the top positions.
- Technical Optimization: From your site’s loading speed to mobile-friendliness, there are many technical factors that search engines consider when ranking your page.