According to a study by Dentsu Creative, 80% of marketers and PR professionals surveyed admit that they are expected not only to analyze consumer data, but also to predict future products and offers!
But how can you predict trends when the future is unclear? Not with everyone, but ahead.
Respondents to the study use artificial local marketing email list intelligence (59%), social monitoring (58%) and research programs (45%) to predict changes in customer behavior and mood. Not with everyone, but ahead.
44% of respondents even engage with fandoms as part of their targeting strategy.
Everything to retain and increase customer loyalty.
How to find an informational reason for situational marketing
Situational marketing is a strategy that hubspot email marketing: getting started allows brands to quickly respond to current events, trends or news, thereby attracting audience attention and increasing brand awareness.
Marketing News shared tips on how to use it effectively:
- Monitor social media trends, track popular hashtags and topics;
- browse calendars of holidays and events;
- React to unexpected events in the country. For example, YouTube slowdown;
- use humor;
- discuss world culture and entertainment news;
- Don’t forget to use user-generated content.
Details here .
Successful application!
Hallyu Culture Takes Over Russian Marketing
Sbermarketing has noticed an increase in the popularity of South Korean content : in 2023, Russians bought goods related to the K-pop industry almost three times more often than in the past, and the total audience of its fans on VKontakte exceeded 9 million in 2022.
The popularity of idol culture, dramas, and K-beauty outside of their home market is called “hallyu” or the “Korean Wave.”
Of course, brands are not standing on the sidelines and are using strategies inspired by South Korean culture, attracting the vast fan base of idols to their services and products.
Would you dare to use this trend?
Believe it or not doubt it: statistics that are misleading
Research and statistics – useful fresh list materials or public manipulation?
As Executive writes , any statistics must be able to be “read”.
Even if everything is prepared in good faith and the figures are adjusted, you may encounter such manipulations:
- average value instead of median. Vasya eats meat, Petya eats cabbage, and together they eat cabbage rolls;
- selective coverage. Often, a very successful period is given as an example, before and after which the values are not so rosy;
- using irrelevant metrics. This is often the case in marketing. For example, when analyzing the effectiveness of an advertising campaign, the qualitative value is not the leads, but the coverage.
What should we do?
Of course, the best numbers are those you collect yourself, but we all know that conducting a large-scale study requires a considerable budget. So follow the rule “trust, but verify”:
- carefully select the sources from which you take data. The research provided by SberMarketing is good, but statistics on a site unknown to the general public without indicating the authorship is bad;
- conduct fact-checking, look for the original source of information;
- study the methodology used in conducting the study. In an ideal picture of the world, the authors should indicate the number of respondents, methods of collecting data, and calculation formulas;
- Make sure the information is up to date. Even in a few months, the situation can change dramatically.
Search Engine Promotion: How to Get Incoming Links to Your Website
Expert content alone will not feed you; it is not enough to effectively promote a website in search engines.
High positions are most often occupied by resources that contain a large number of high-quality incoming links. But how to get them?
This question was answered in Pressfeed.Journal . Experts recommend using:
- maps and reference books;
- social media;
- review sites;
- bulletin boards;
- blogging platforms.
More methods are describ in the article . Enjoy learning!
And remember that incoming links from other sites help attract users to your resource, and if they are place on popular sites, they can significantly increase the number of visitors, which is extremely important for SEO optimization.