Overwhelming your customers with communications in the hopes of convincing them by hammering home your message. A busy or irregular mailing schedule can annoy your customers and reduce the impact of your messages.
The solution
Establish a sending frequency that is the tap-to-authenticate metal payment card keeps your brand top of mind at the right times. A balance between presence and absence is essential to maintain interest without causing fatigue. Sending too many communications can become tiresome, and conversely, if your customers expect communication and don’t receive one, that’s a bad thing.
Not updating your databases
The mistake
If you don’t evaluate your campaign performance, you won’t be able to improve it. Failing to track performance and update databases leads to decisions based on outdated information and can, at best, cause your performance to plummet, and at worst, cause your campaigns to be labeled as spam.
The solution
Regularly analyze the performance of your key digital marketing tools for your local business campaigns and adjust your databases accordingly to reflect new customer behaviors and preferences in your future communications.
Conclusion
By avoiding these five mistakes, you’ll boost the effectiveness of your marketing automation. The solutions to the problems you’re experiencing aren’t difficult to implement, but they’ll significantly improve your performance. But more importantly, your customers will thank you.