First of all, there is no rule about which is the best option between having an agency or creating your own marketing department, since each company is unique. However, there is a combination between the two that is guaranteed to work: one can complement the other and enhance any result.
In this article, we will basically explain what marketing needs to achieve business objectives and we will leave it up to you to reflect, within your scenario, on whether it is best to have your own team, outsource it or have a complete team to meet your expectations, inside and outside the company.
Here’s how we can define what an internal marketing team and an agency would be
The Internal Marketing Department , as is clear, is the structure set up with its own resources and employees to meet the marketing demands of an organization. Marketing can be made up of a single professional (the common “multitasker”), or, as is ideal, it can be given the same importance as other departments with a complete team of whatsapp number list formed by a leader and analysts specialized in different areas such as content writing, design, SEO, CRM, web production, social media managers and many other important functions within the area. An internal marketing department needs to know everything about your business and market and accumulates knowledge about it through experience integrated into the company’s day-to-day activities.
Marketing agencies can specialize in traditional, digital, internal marketing, relationship marketing, guerrilla marketing, and events, among other niches. Complete structures can offer the entire scope of services directly or indirectly. In addition to specialized and always up-to-date leaders, managers, and analysts, they also need to have up-to-date technological resources and tools, with a high capacity for functional and strategic performance to meet the different demands of different companies. An agency needs to know a lot about its clients’ business and market, accumulating knowledge in different areas that enrich everyone’s experience.
What marketing needs to have, regardless of whether internal or external, to achieve business objectives.
Professionals and services need to be for better results. Marketing is a complex science, with many aspects, and each objective requires specific people on the team. Delegating the state of marketing report 2024: the top 5 marketing trends to leverage roi this year of a website’s content, design, SEO optimization, production and online production to a single person will result in average delivery at best, because, on top of everything else, this is certainly not the only demand of the department or agency.
Marketing starts with planning, and this is one of the specialists that the team needs to count on. Defining objectives, goals, strategies, testing, implementing and monitoring are part. Of the care that the company needs to take. So that the investment is and does not get in content without direction and identity.
The expertise of professionals is also important to ensure pioneering actions, going beyond monitoring the competition and following in their footsteps.
One area of great importance in marketing
Today is digital marketing, after all, our lives are increasingly online in many aspects. Access to technology has made it easier for companies to enter social networks and the internet, bringing with it the rebound effect: with everyone there, it is increasingly difficult to get the consumer’s attention.
Therefore, investing professionally in uab directory marketing is essential to stand out. Professional performance means being ready for the speed of technological innovations, closely monitoring market transformations and relying on people who are up to date with the techniques and tools launched, among many other actions and resources.
Internal Marketing Department
Advantages:
- Easy access to the team as it is located within the company;
- Full knowledge and familiarity with the brand due to exclusive dedication;
- Focus on being a team solely on the company’s objectives;
- Fast deliveries (if there are no overloaded professionals);
- Possibility of discovering new talents for the business.
Marketing Agency
Advantages:
- Ensure competence and affinity with the brand and available resources, as there are agencies of different sizes and profiles on the market, including those with experience in specific niches and markets;
- Have the work tools and specialists needed to take care of business strategies without having to worry specifically about these factors;
- With an agency, both business management and the internal marketing department have more free time to dedicate to more strategic decisions;
- Responsibility in delivering results, since contracts can if expectations are not.
- With equivalent structures, the cost of hiring an outsourced agency is lower.