are increasingly tired of intrusive sales solicitations, intentional lead generation is emerging as an innovative and effective solution. This exclusive e-book, the result of a webinar hosted by hipto experts Pauline telegram number database Binelli and Léo Hauet in partnership with the FG2A, explores in detail this strategy, which combines performance and compliance.

The regulatory context: a challenge and an opportunity

With the introduction of GDPR and national regulations like Bloctel, companies must adapt their practices. These rules aim to strengthen consumer trust while avoiding costly penalties. As Pauline Binelli, Legal Director at hipto, explains:

“Regulations are becoming a lever of trust for prospects, but it is also a challenge for us to optimize the quality of services while remaining compliant.”

The intentional lead: a results-oriented approach

Unlike cold calling, intentional leads rely on the prospect’s clear intent. By filling out a form or requesting a brochure, the prospect expresses genuine interest. The result?

• A conversion rate of up to 36%, compared to just 0.25% for cold calling.
• A personalized and seamless customer experience.

Multi-channel strategies reinforced by AI

At hipto, we leverage artificial intelligence tools to identify the best times and channels to engage with prospects. SMS, email, phone calls: each channel is optimized to ensure a consistent experience and increase the chances of conversion.

By combining technology, compliance, and a customer-centric  it would also be more convenient approach, the Intent-Based Lead is transforming sales prospecting. To learn more and discover all the details,

The Role of AI in SEO

Artificial intelligence (AI) is changing the SEO prospect, and Search Engine Optimization in 2024 must adapt to these shifts. AI powered tools like Google’s RankBrain are now responsible for understanding user behavior and ranking websites accordingly. Here’s how AI impacts SEO:

• Smarter Search Algorithms:

• Automated Tools:

AI tools help businesses automate keyword fresh list research, content optimization, and even link building.

• Predictive Analytics: 

AI can predict search trends, helping marketers adjust their SEO strategies proactively.