I’m also trying to raise awareness about issuesthat great piece of content about staying healthy at work came from GeekDesk. I just care that you remember that standing at work is probably healthier for you than sitting. That’s what I hope to spread. That’s the virality I hope to create out there. I want to help people trust me, remember me, and know me in the future.
Those are the goals around the discovery phase content
That audience could be potential customers, but it could be a much broader audience with demographic or psychographic overlap with asia mobile number list my customers. It could be a group that is very large, and some small percentage of them could be customers or customer targets someday. It could also be people like media, influencers, and potential amplifiers. It could be a secondary piece, but I definitely hope to reach some of them.
SEO
Then there’s a third
These two I think go together more than anything else. It’s more viral, super-wide content. It’s something like, “Scientific studies show that work will kill you. This is the way.” Wow. That sounds a little scary, but it also sounds like something my aunt would post on Facebook.
“Work Setups on Facebook vs. Google vs. Microsoft.” I’ll probably take a look at that article. I’d like to see what the different images are and how they differ, especially if they’re the same across all of them. That would surprise me. But I’d like to know why they’re unique there.
“The geekiest desk setup in the startup world.” This is going to be visual content that’s going to travel all over the web. I definitely want to see it.
“An interactive work setup pricing calculator.”
It’s extremely useful, very broad. When check out what’s trending for e-commerce sites in 2025 you think about the relationship of who’s going to be in my potential customer set, that relationship is very small. Let’s imagine this is a Venn diagram of that with my actual customer base. It’s a really small overlap there. It’s a heart-shaped Venn diagram. I don’t know why that is. It’s because I love you.
The goals of the content around this are
That I want to build this broader awareness, like I did with my informational content. I want to attract links. Very few people, especially outside of find list SEOs and content marketers, really understand this. What happens here is I’m going to attract links with this broader or more virally focused content, and those links are actually going to help all of that content rank better. It’s a rising tide of domain authority that lifts all the ships, all the pages on the domain and their potential ranking potential. That’s why you see people investing in it regularly to increase their ranking potential.