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specifies the language of the text content used on a web page. It is generally used to clearly signal what the on-page language is to avoid any confusion.
The HTML lang attribute is used to determine the language of the text used on any webpage. This attribute’s primary purpose is to signal the language of the main document.
It is also used by online readers that change languages to display the correct pronunciation and accent of the webpage content.
The HTML lang tag is supported by commonly used web browsers such as Chrome, Internet Explorer, Firefox, Safari, and Opera.
In the above code, search engines can clearly understand the language of four different paragraphs and display them in the SERP whenever appropriate.
Moreover, screen readers can pick the correct language and pronunciation for better accessibility for visually impaired users.
Why is the HTML Lang Attribute Important and Useful?
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crucial because it helps search engines like Google, Bing, Yandex, and others to return language-specific results on the SERP.
If you have several versions of a webpage for different regions or languages. You should inform the search engines about these versions. This will help the search engines display the best version of your site based on their language or location.Here are some of the top reasons why the HTML lang tag is useful:
- It helps the search engines understand the correct language of the webpage. This improves the quality of the search results because the search engines can return results based on the searcher’s linguistic preferences.
- Browser extensions and other software such as translation tools can use the lang tag to display the information in the correct language.
- Lang tags also let you vary the styling of the content by language. For example, you can set a specific font for a particular language.
Does the HTML Lang Attribute Impact Your SEO?
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does not impact SEO because major search engines such as Google and Bing do not use this tag to filter search results base on language or location.
Google uses the hreflang tag to determine the location and language of your content.
Here is the syntax of the hreflang tag:
<link rel=”alternate” hreflang=”lang_code” href=”url_of_page”/>
Where en refers to English and gb refers to the United Kingdom. This means the page is for English-speaking users in the United Kingdom.
Where en refers to English and us refers to the United States. This means the page is for English-speaking users in the United States.
Therefore, the HTML lang attribute does not impact SEO. However, you should always use the lang tag. Because it affects user experience and helps to make your website W3C friendly.