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How to Measure Your Website’s Organic Traffic

Domain Authority : If other relevant sites link to yours, search engines interpret your whatsapp number list content as quality and trustworthy.

Investing time and resources in SEO will not only attract

more visitors , but will also position you as a reference in your sector or niche . An essential tool for marketers  In the long term, this recognition and constant organic traffic can translate into increased sales and a stronger brand presence.

You can read here about boosting your online presence: 3 SEO Optimization Strategies

Measuring organic traffic is key to understanding the

performance of your online strategy, and Google Analytics is the tool you’ll need to do it.

Here we briefly explain the basic steps for measuring with Google Analytics:

  • Installation : Add the Google Analytics tracking code to your website. It’s responsible for capturing visitor data.
  • Access your Dashboard : Log in and go to “Acquisition.” Then, select “All Traffic” and finally “Channels.”
  • View Traffic : In this section, you’ll see various traffic sources. Look at “Organic” to  see visits coming from search engines without paid advertising.

With these steps, you’ll have a clear view of how your site is performing in terms of organic traffic, allowing you to adapt and improve your digital marketing strategies.

Why is Organic Traffic so Important for Your Business?

Organic traffic strengthens the trust and credibility of an online

business. It’s an indicator that allows you to measure your positioning and trust.

Here are some points that highlight the importance of this traffic for your business:

  • Generate genuine interest in your product or service : When a user performs a search and arrives at your site organically, it’s because they are genuinely interested in what you offer.

The first position of organic desktop results gets 19.3% of clicks , according to Semrush , this predisposition increases the chances of conversion.

  • Increase trust in your brand and what you offer : Organic traffic is perceived by many users as an implicit recommendation from the search engine. If you appear among the top results, it’s assumed you’re a reliable option in your industry.
  • Helps Reduce Expenses: Unlike paid campaigns that require constant investment to maintain visibility, with organic traffic, once your content is optimized and positioned, there are no additional costs to keep it visible.
  • Improve Your Brand’s Positioning : Once you achieve a good position in search results, it’s easier to maintain those privileged positions.

This means that with the right SEO strategy, you can enjoy continuous visibility and traffic without constant investment.

Benefits of Organic Traffic

1-Resource Economy

Organic traffic allows you to significantly reduce advertising costs. By investing in SEO and optimizing your site, you can attract visitors without incurring recurring costs, as is the case with paid ads.