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How to create and manage an AdWords

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Google Ads, formerly known as Google Adwords, is Google’s digital advertising system. Yes, you asia mobile number list  pay and set up campaigns to have your business appear in Google search results, on websites, on YouTube, or in other formats.

Whether you’re looking for more traffic to your website, more user engagement, more online sales,  when is the best time to send your newsletters? increasing the number of in-person visits to your business, or whatever your goal may be, Google Ads has a solution for you.

We’re not 100% sure, but we’re 95% sure your default search engine is Google. Any questions or searches you make online, you do it there, so why not invest in advertising to get your business listed in its search results?

We’ll tell you step by step how to create and manage a Google Ads campaign to achieve the results you want.

Summary of Google AdWords or Google Ads 

Let’s remember that Google AdWords was the previous name for Google Ads. The transition took place in 2019, and it was for the better, as it expands to provide more comprehensive tools and different campaign and ad formats.

Google Ads is Google’s system that offers different tools to advertise on the web through keywords, web page ads, YouTube, and more.

An advertising option where you pay only when a user clicks on your ad. Yes, you set a   maximum monthly budget, and it’s gradually spent based on the number of clicks, so you can monitor your performance.

Google Ads also work through keywords that connect with users searching for what you’re offering.

Create a campaign, track and complete the options based on your goals, and manage your settings whenever you want.

How to create a Google Ads campaign 

It’s simple, like any Google extension. It’s very intuitive and guides you through the steps to ensure your campaign is accurate. Here are the steps to create yours:

  1. Set up a Google Ads account – To do this, access the platform and log in with your Google account, or create a new one if you don’t have one yet.
  2. Define your campaign objectives – It’s important to have clear objectives . This way, your campaign is more precise and you achieve the results you want. Whether you want to increase traffic to your website, generate sales, increase conversions, gain more followers on social media, etc.

Your goal is valid and it’s important to be clear about it, since in the settings it will ask you to select your goal.

  1. Click “Start Now” or “Create Campaign” – At this point, you’ll begin setting up your campaign. Start by selecting the campaign type that best suits your goals. This could be a search, display, video, app, or other campaign.
  2. Start setting up – Enter your business name, then add the link where users should go when they click on your ad, usually your website.
  3. Select your target – You have 4 options:
    1. Receive more calls
    2. Get more leads or sales on your website
    3. Receive more visits to your physical location
    4. Generate more views and engagement on YouTube
  4. Complete the required information depending on your objective, generally the ad title and description.
  5. Add keywords – These are keyword topics to match your ad to in searches.