How to create and send emails finally. We canโt talk about email marketing. In hubspot without talking about how. To measure results.
How to create and send emails in. The analyze section , you can view metrics. Based on a date range of your choice. Such as user engagement (number. Of emails sent, ctr, open rate, etc.), email deliveries. And email performance based. On the device from which they were viewed, among other things.
The Status section allows you to review your CTR
bounce rate, open rate, and unsubscribes. It shows you whether youโre meeting your goals as planned, whether you need to take action, or if you still have work to do.
Letโs look at the most basic aspects of email phone number library marketing in HubSpot : creating and sending emails.
In your HubSpot account, go to Marketing > Email.
How to create and send emails At the top right, click Create Email
- A dialog box will appear in which you will have to select the type of email you want to send:
- Regular (to a segment of your contacts);
- Blog/RRSS (email that is sent automatically when you publish new content on your blog or RRSS);
- Automated โ Of this last type, itโs worth highlighting its importance for lead nurturing and creating workflows. This automatically sends a specific email once the lead has taken an action on a landing page. For example, if theyโve downloaded an infographic, an email can be sent two days later.
4. Once youโve chosen the email type, itโs time to select a template . You can make all the changes you want by clicking on each element and content and email marketing strategies editing them directly or on the left side .
As you can see, email marketing in HubSpot allows you to perform numerous actions that will allow you to better understand your leads, personalize campaigns, adapt content to each stage of the buyer journey, automate emails through workflows, and measure and optimize.
At mbudo, we have extensive experience implementing email marketing strategies.
The subject line. Be brief and direct
How to create and send emails telling the user what theyโll find inside the email. Try to include the personโs name; this will increase the open rate from 10% to 14% .
- Itโs not about overloading your email search engine optimization mails with unnecessary information and images, but rather providing your customers with content theyโll actually be interested in. 86% of consumers say more than half of the emails they receive are not useful ; position yourself among the remaining 14% by getting to the point.