Lead nurturing is known as the process of capturing potential customers so that they can be converted into recurring customers. It is important to have how to attract future specialists to obtain good leads through remarketing . To do this, you must have the company’s database.
Some benefits that these leads leave are:
- Carry out customer acquisition in a segmented manner.
- Low acquisition costs.
- Greater brand presence.
- Legislation.
- Database reception being verified.
What is retargeting?
Just like remarketing, it is a marketing risk managers email lists technique that aims to impact the consumer who has already been in contact with the company through types of advertisements . Basically, it focuses on communicating the message in digital media through the pixel and lists.
It is important to highlight the types of retargeting:
- Site retargeting: Ads work via cookies.
- Dynamic retargeting: Works boosting customer engagement with tailored content exclusively in e-commerce. It involves calculating which ads impact the customer when there is a high volume of products.
- Email retargeting: Its goal is to optimize email marketing campaigns and their offers.
- CRM Retargeting: It consists of comparing mailing lists.
Strategies for successful remarketing and retargeting
Many businesses use remarketing and turkey data retargeting across a variety of campaign types. These strategies facilitate proper tracking of customers who visit the website, allowing for the collection of information about their behavior.
Some benefits of using these strategies include:
- Carry out user segmentation in order to advertise the products of their last purchase.
- Identify the user: with this technique, increased conversion is achieved.
- Sales Cycle Planning: This technique involves subtly reminding the customer about the site’s products and services.
Social networks
Using campaigns from both strategies on social media platforms like Instagram, Facebook, and Twitter is 100% effective in positioning any brand because it’s easy to measure results. These platforms are powerful and offer greater exposure to customers. Here are some tips for implementing these strategies on social media:
Facebook and Instagram : Retargeting works thanks to the pixel, which is nothing more than a code that has the power to notify the moment the customer accesses the site and records their action.
Twitter: Twitter Ads campaigns are the most recommended for this platform due to their great customer segmentation power. The three ways to effectively use ads are lists, web, and mobile apps.
YouTube: Remarketing on this platform works by linking the company’s channel to the Google Ads account. This formula is used to create lists of user actions.
Pinterest: This increasingly popular platform allows you to customize cold and warm audiences using the ad panel. This tool calculates user acceptance of the brand.