Every now and then, significant changes occur in digital marketing, forcing professionals in the field to review all their strategies. This is what happened in August last year, when Google launched the Helpful Content update , which made it clear that times have changed with the growing popularity of Chat GPT , its relative competitor: if you want to be seen at the top of search results, write content by people for people.
In one fell swoop, with this update
Google reaffirms its concern for user experience, determining that content must meet user expectations and not those of algorithms, and asia mobile number list to Chat GPT, whose content is currently produced using techniques that are being devalued in ranking.
GPT Chat aims to provide responses that are as close to human language as possible, which has become a warning for several sectors such as security, education and information. Formulating its interactions based on the repertoire found on the internet, this database, which can come from websites, journalistic publications or even social networks, can present “holes” that negatively impact the user experience, which is where Google has focused its defense.
The Google Helpful Content update has been rolling
Oout in Brazil since December 2022, where it became known as the “useful content update”, as, in practice, it means that websites, texts, articles and all productions that can use SEO (Search Engine Optimization) international transport strategy to improve their position on Google need to be even more useful, authentic, in-depth and, above all, written by people for people.
In other words, content producers today need more effort and dedication to combine quality writing with original ideas, delivering unique and more valuable materials to attract Google’s attention.
Does this scare us? No! As we can see, in every market where there is competition, the consumer is the one who wins from the dispute, after all, these are initiatives that raise the quality standard. Companies or agencies that were already concerned with the user experience and building authority had little to do to adapt to the new recommendations – as happened here at Marketing Sem Frescura.
On the other hand, productions that were base
Solely on keywords, recycling materials, rewriting, making collages, summaries or texts without positioning have significantly lost positions in organic searches in recent months.
As the new update analyzes each post uab directory and the website as a whole, the loss of positions in the SERP (Search Engine Results Page) is becoming a nightmare for some companies, which now need to race against time to leave the whole house “clean”.
So, what should you do and what shouldn’t you do now to please Google?
We can say that applying SEO techniques is a skill acquire. By specialists who need to be fully aware of the trends and changes in the segment. For example, below we will summarize what we recommend to do and not to do in your digital and content marketing that are valid today, at the date of this writing, but that may become outdated at any time.