The desire to give weight good remarketing and to a brand retargeting has transcended the reality of e-commerce. Every day, techniques are transform to satisfy the customer retargeting and achieve the desired loyalty. This retargeting scenario is dominat by advanc strategies such as remarketing and retargeting , transforminto the new alliance of all online businesses whose hard work is to attract more customers through seduction, with the sole aim of optimizing their shopping experience.
In this article, we will go beyond marketing, we will define what remarketing and retargeting are, the new strategies, how the two concepts work, their differences, their influence on social networks and everything you need to know to successfully undertake any project.
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What is remarketing?
What is remarketing? It is a strategy accounting directors email lists that designs advertising campaigns for customers who have already visit a specific website . Its objective is to attract potential customers who are already familiar with the product, through different personaliz impacts in order to offer them the more customers to your business with a personalized opportunity to convert.
There is no doubt that remarketing is the most direct way to attract target customers. This strategy has the ability to maximize profitability and elevate the level of the company’s marketing plan.
The ideal tool to carry out this strategy is Google AdWords . It essentially involves identifying the user through a cookie when they turkey data visit the site, which is then add to a list of potential customers to finally carry out the advertising campaign.
The types of ads to attract customers are:
- Dynamic remarketing: Try running personalized ads based on promoted products with discounts and free shipping.
- Video: Displayed whenever the customer accesses a YouTube channel.
- Search engine ads: These are shown to customers who have already visited the site and are looking for content related to the services offered by the company.
- For users who abandon the cart: The goal is for the customer to complete their purchase process.
In conclusion, remarketing works when users leave the site without taking the desired action, which is usually a purchase, by connecting with them by following them as they browse other websites.