Another important aspect of keywords is their match type or accuracy with the selected word, which america phone number list you can experiment with to see which gives you the best results. They are divided into three types:
- Broad match. This is assigned by Google by default, and
- the algorithm includes variations of the original keyword (
- synonyms, misspellings, etc.). It’s usually more expensive due to its high competition.
- Phrase match. The ad appears on searches that contain the keyword in the phrase. (e.g., “CRM for how to personalize and target your newsletters? WhatsApp” can be searched as “what is the best CRM for WhatsApp”).
- Exact match. Variations are not allowed and only appear in searches with the exact word.
4. Write effective ads
A good ad describes your company clearly and accurately, while making it stand out from the competition. To ensure it contains the right message, you can include keywords in the title, add a call-to-action , and describe your product.
TIP: You can write 3-15 titles per ad with a maximum of 30 characters, and 2-4 mobile numbers descriptions with a maximum of 90.
Campaign success comes from trial and error, so different versions of your ad will help you achieve better results . We recommend adding three different versions of your ad to each campaign you run. Make sure you choose the most attractive, relevant, and appropriate one for your audience.
You can add 2-3 manual extensions to each version to increase its visibility, including:
- Call extension
- Location extension
- Website extension
5. Optimize your budget by location
When using Google Analytics, you’ll notice that there are certain areas or countries where your ads are more successful, and this is extremely important to consider when budgeting.
If you want to optimize your budget this way, use location bidding, which will give more weight to the regions where most of your customers are located. It’s important to configure your ads appropriately if you want them to appear in your company’s service area (e.g., within 100 km of me).
If you’re targeting a specific country or region, consider that your potential customers will speak different languages. Not only will the local language be spoken, but in most countries, the immigrant community is also a significant one, and you should consider them when choosing the language of your ad.
Google Ads can analyze a user’s past searches, regardless of language, to help them find your ad.
To finish…
By following these 5 key strategies, you can drastically improve the quality of your ads, achieve higher rankings, and increase clicks. The important thing is to have a clear objective and track progress so that each ad group is aligned and the keywords are performing their intended function.
Now that you’ve learned all the facts, it’s time to test your knowledge. Tomorrow is too late, so start now!