This is because it is a format – (Business-to-Business-to-Consumer) – that facilitates the connection between suppliers, intermediaries and consumers, bringing several benefits to all parties involved.
This approach allows companies to sell their products through intermediaries, such as marketplaces and distributors, directly reaching the end consumer without losing efficiency and scalability.
What is B2B2C (Business-to-Business-to-Consumer)?
This business model unites Business-to-Business (B2B) and Business-to-Consumer (B2C) in an integrated chain, where one whatsapp number database company sells products or services to another company, which in turn markets them directly to the end consumer.
In the context of e-commerce, it is widely used by marketplaces, distributors and manufacturers who want to access the buyer without eliminating the intermediation of resellers.
B2B2C differs from traditional business models because it allows brands to have greater control over their digital presence and relationships with end consumers.
How does the B2B2C model work in e-commerce?
In the B2B2C model, there are three main agents:
- Supplier (B2B): Company that when is the best time to send your newsletters? manufactures or distributes products.
- Intermediary (B2B2C): This can be a marketplace, retailer or distributor that facilitates the sale to the end consumer.
- End consumer (B2C): The person or company that purchases the product.
Integration between these parts can occur in different ways:
- Marketplace: Manufacturers sell directly to consumers through a third-party platform;
- Dropshipping: The retailer sells the product without needing to keep it in stock and the supplier takes care of the logistics;
- White Label: The supplier manufactures products that are marketed under the reseller’s brand name.
How to adopt the B2B2C model?
Implementing the B2B2C model requires strategic planning and the adoption of appropriate technologies to integrate all parties involved. For example:
- Define business objectives: Before uae cell number adopting B2B2C. It is essential to establish clear goals, such as market expansion, reducing operational costs or increasing brand visibility.
- Choosing the right platform: Choosing the right e-commerce platform and partner marketplaces is crucial. Companies can choose to sell directly on established marketplaces or create their own platform integrated with distributors and resellers.
- Integrate systems Everything you and technology: Synchronization between management systems (ERP). E-commerce platforms and logistics solutions ensures an efficient flow of information between suppliers, intermediaries and consumers.
Benefits of B2B2C
Direct access to the end consumer: Without Everything you the need to operate their own store. Suppliers can sell directly to the end public, increasing their digital presence.
- Greater brand visibility: Through marketplaces and distributors. Suppliers can increase their brand recognition.
- Reduction of logistics and operational costs: The use of intermediaries reduces the need for own infrastructure for storage and distribution.
Intermediaries
- Expansion of the product portfolio: Without needing to invest in their own production. Intermediaries can offer a wide variety of products.
- Greater flexibility in stock and logistics: Everything you Depending on the model adopted, intermediaries can avoid the need to maintain large stocks.
- Possibility of monetization through commissions and fees on sales: Marketplaces and distributors can profit through transaction fees and commercial agreements.