Marketing automation tools can identify and respond to customer interactions without requiring human intervention at every stage. From a purely quantitative perspective, automation significantly increases conversion rates. Furthermore, by delivering personalized experiences, you also ensure that each prospect or customer receives the attention they deserve. With automation, you not only reach more people, but you reach them as effectively as possible.
Make informed decisions
The data provided by automation software is more comprehensive and relevant than data obtained manually, particularly because the to other consumers who are looking databases are updated automatically and the amount of information is greater. This allows marketers to evaluate the effectiveness of campaigns and understand consumer behavior,
Do more and better
Email marketing also remains a key element in the future of marketing automation, for several reasons. First, email is a direct and personal using analytics to measure and improve content performance communication channel, allowing you to reach each customer or prospect individually. Second, email is a measurable channel, offering performance indicators essential for developing an effective marketing strategy. Finally, email marketing is a profitable channel, since it blows away the competition in terms of return on investment: while social networks display an average return on investment of 250%, email displays one of 4400% (for €1 invested in email marketing, €44 is earned in return).
The right message to the right recipient
Email marketing automation allows businesses to save time and improve their communication strategy. Email automation tools allow you to consumer data create personalized email scenarios based on the actions and preferences of customers and prospects. Automated emails can also include personalized product recommendations based on the customer’s purchase history, increasing the chances of conversion.