The use of digital content provide as digital novelties is progressing in various industries. In the entertainment industry, campaigns using NFTs and AR/VR are on the rise, email data strengthening connections with fans. In the retail industry, digital gift certificates have become popular, especially during the COVID-19 pandemic, and are supporte by young people in particular.
At exhibitions and events, new promotional methods using digital gifts are attracting attention and are proving effective in strengthening contact with participants. Additionally, digital stamp rallies at large commercial facilities and events are helping to increase customer circulation and strengthen engagement with brands.
Gift certificates, prizes, etc.
Consumers are responding by appreciating the eco-friendly aspects of digital content, as well as its ease and immediacy. Companies can deepen developing the framework on the page their relationships with customers by developing marketing strategies that take these trends into account.
Gift certificates and prize vouchers are widely use as prizes in campaigns and events. In recent years, in campaigns aime at spreading the word on social media, they are increasingly being offere in combination with digital content and digital gifts. In addition, gift certificates are becoming more digitalize, and online purchases and use are on the rise. Especially since the COVID-19 pandemic, there has been an increase in demand for them as gifts to be given in non-face-to-face situations.
How to use digital novelties effectively
Collaboration with point services is also progressing, and services that allow points to be exchange for gift certificates are popular. In the retail industry, gift certificates are given back during seasonal campaigns or when purchasing new products, while in the food and beverage industry, bonus points are given when ordering certain menu items. These are effective efforts to stimulate customers’ desire to purchase. In the entertainment industry, gift certificates that can be exchange for limited edition goods are distribute to increase fans’ desire to purchase.
As digitalization continues to advance, benin businesses directory it is expecte that the online use of gift certificates and prize vouchers will continue to increase.
Now that we have a better understanding of the types of digital novelties, let’s think about how to use them effectively. Digital novelties, if use appropriately, can be more effective than traditional novelties.