Many companies have already understood that customers who have had a good experience when purchasing tend to return and buy more.
In 2021, this trend for e-commerce websites will be even more prominent.
To offer a good shopping experience, you must have an organized, visually beautiful and attractive e-commerce site.
Another point that counts a lot for the customer experience country email list is the way they fill in the necessary data the first time they make a purchase. No one likes to fill in text fields and forms, so try to fill in as many as possible for your customer.
[#2 trend for e-commerce sites] Use of virtual reality and augmented reality
This trend for e-commerce sites is in line with the focus on user experience.
More companies will start to adopt the use of virtual reality and also augmented reality.
Virtual reality:
The use of virtual reality will be made by companies that want to give the customer the feeling of having or being with their product.
For example, a construction company can have platforms like buffer or hootsuite some property models ready and, through virtual reality, allow people to visit this model online.
The trend for e-commerce sites to use virtual reality can also come in the context of allowing you to see your product from all possible angles.
Augmented reality:
The use of augmented reality is similar in some aspects to virtual reality, but it is called augmented reality because it must show changes in an image provided by the client.
Two great examples that already exist in Brazil are the apps from the paint brands Coral and Suvinil. These apps allow you to choose a photo of yourself in your home and simulate that you have painted the selected wall or space a certain color.
Augmented reality will use the camera to see the b2c fax environment and then display the product on the customer’s screen.
Another good example of the use of augmented reality is furniture companies, which could use augmented reality to let customers visualize what a different sofa would look like in their living room.
[#3 trend for e-commerce websites] Machine Learning and Artificial Intelligence
Large e-commerces will start using machine learning and artificial intelligence to increase the assertiveness of their digital marketing.
Having artificial intelligence capable of leveraging all customer data and providing good recommendations to customers is a trend for e-commerce sites that can significantly increase conversions.