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Conferences are back IRL. It’s time to dust off your networking skills and head out to some of the most anticipate conferences and expos in 2022.
We’ve curated this list based on recommendations from digital agency founders in the United States. So it’s specifically relevant to others running digital agencies, working in digital agencies. Or planning to one day run their own digital agency.
SEOptimer works with over 2,000 digital agencies and we’ve heard time and time again that lead generation. And staying up to date with the industry are two ongoing challenges faced by agency founders. Marketing conferences offer great opportunities to take a step back, learn new skills and apply knowledge from industry leaders to your own business.
Choosing the best marketing conferences to attend
In 2022, there’s so much benefits of power bi pro for your business
choice when it comes to digital marketing conferences, summit and expos. Nearly all the main marketing events are back to in-person. And or running hybrid events of in-person and online. So if you have limit time how should you choose what events are best to go to?
These are the large scale conferences that attract hundreds. Even thousands of attendees and are quite general in nature with speakers. These conferences are great for digital generalists or those who want to stay on top of key industry trends and aren’t focused on a particular niche.
These conferences are smaller and specific to either an industry niche (eg: retail marketing) or a discipline niche (eg: lead generation conference). They are perfect for agencies who themselves are niche-focus and aren’t interested in the full state of play of digital marketing. But want to really go in-depth within their given field.
Benefits of attending marketing conferences
There are several reasons why mobile list marketers attend marketing conferences. You may find multiple benefits in attending some of the great events listed below. Here are just a few reasons why marketing conferences might be valuable for you:
Expand your professional network: in-person connections are more meaningful than virtual connections. So getting out and meeting new people is a big benefit of these conferences, especially the smaller conferences
Learn from your peers and industry leaders: some of the industry’s top thinkers and successful practioners speak at these events. So hearing from them and potentially meeting and speaking with them is a great benefit
Be inspired by case studies and success stories: learning about the tangible tactics and strategies used by others to achieve success is very inspiring and might help you in your role in the future