The SEO targets for these types of pages would be my branded keywords — definitely things like “GeekDesk” and “GeekDesk desks” and whatever models I have — , exactly related to the products that my customers are going to do when they search. These are things like sit-stand desks or adjustable height desks. That’s what this thing is targeting.
This is very classic, very old school kind of
SEO and almost not even in the realm of content marketing. These are just kind of product-focused pages. You should have a fair amount of them europe cell phone number list on your site, but they don’t always overlap with these other things, and that’s where I think the challenge comes in.
The content in the discovery phase is really different. It’s like the benefits of a standing desk. It’s a little broader than GeekDesk. It’s kind of weird. Why would I write about that instead of the benefits of GeekDesk? Well, I’m trying to attract a discover the omnichannel strategy for physical stores and e-commerce larger audience. 99% of the content you’ll ever see me write about or have is not about why you should use Moz tools. That’s intentional. I don’t like to promote my stuff that much. In fact, I’m allergic to it, which has its own challenges.
In any case, it’s targeting the audience
I’m trying to reach that will learn from me. So I might write things like why sitting at a desk can significantly damage your health or why companies that have moved to standing desks are doing so much harm. I have a list of those, and I have some testimonials from companies that have moved to standing desks. They don’t even have to be on my product. I’m just trying to sell as much of the idea as possible and connect people to things that can potentially be connected to my business. How to stay healthy at work, which is even broader than that.
So these content goaGls are
little different. I’m trying to create awareness about the company. I just want people to know that GeekDesk exists. So if they come and use this content, even if they never become a customer, at least they’ll know and have heard about us. That’s important too.
Remember, television commercial advertisers find list pay millions and millions of dollars just to let people know they exist. That’s creating brand impressions, and the more brand impressions you have, especially over a period of time, the more likely you are to know the brand, the more likely you are to trust them, the higher your conversion rates, all those kinds of things.