which allows them to make the right decisions and refine their strategy based on relevant data. Without this evaluation and adjustment step
High deliverability
1. Building and maintaining the subscriber list
Regularly clean your list by removing grants preliminary injunction blocking unengaged subscribers and periodically confirming the interest of active subscribers through re-engagement campaigns.
performance tends to plateau before declining. Most companies that skip performance evaluation do so due to resource and time constraints. Here again, automation allows companies to enter a virtuous circle by freeing up time for marketing teams while providing them with comprehensive data to analyze.
Introduction:
Today, our inbox has become a battleground content and email marketing strategies where brands fight to capture consumers’ attention. With billions of emails sent every day, only those that reach the primary inbox have a chance of making a lasting impression. Optimizing newsletter deliverability isn’t just a technicality; it’s a strategic art that requires a deep understanding of your audience’s habits and technological innovations. Discover techniques and best practices to help you master this art, ensuring that every newsletter you send not only reaches its destination but also resonates with your audience.
2. Adaptation of frequency according to subscriber behavior
Using automation to adjust the frequency consumer data of emails based on subscriber actions (e.g., increasing the frequency for those who regularly open emails) can personalize the experience and increase engagement.