Investing in digital marketing will help you get a steady flow of customers and ensure a strong relationship with them. How much investment is needed in digital marketing?
Investment in digital marketing depends local marketing email list on gross revenue. Ideally, you should allocate 7-8% of gross revenue . The goal is to spend at least $3,000 per month. This way, you will have a better chance of achieving sustainable and long-term results from your digital marketing initiatives.
If your business is still in its early stages, setting aside that much money for marketing may seem daunting. But if you hope to grow your business, you need to invest in it, starting with the digital marketing initiatives that are most likely to generate new customers and strong sales.
Investing in customer acquisition and building relationships with existing customers will pay off handsomely. So how should you spend your 7-8% of gross revenue on digital marketing? Here’s an overview of priority initiatives.
1. Website design and hosting
Your website and its speed are very how does a digital marketing plan help your business? important to build a solid foundation for digital marketing. This is because 70-80% of people research a company online first .
You need to make a good first impression. Professional website design and development will require an upfront investment. But since your entire online presence depends on having a strong website, investing in this area is essential.
And when your high-quality website is ready to receive visitors, you need to secure the best hosting to ensure a secure and fast browsing experience for your customers. Cheap hosting can mean that you will have more downtime than necessary. In addition, site speed plays a critical role in your SEO strategy and success.
2. SEO
Once you’ve invested in creating clean email a high-quality website, you want to make sure that customers can find you organically. And while you might think that the term “organic” means free and that you don’t have to spend any money on it, that’s not entirely true.
Most companies don’t have the in-house expertise to achieve high organic search results and don’t keep up with all the algorithm changes and adjustments that search engines make that could impact your results.
SEO requires constant attention and care, so you should allocate some budget to ensure good SEO rankings.
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3. Email Marketing
While social media and text messaging are becoming increasingly popular forms of communication, some believe that email is dying out. Regardless of your personal feelings about email, it remains the marketing channel with the highest ROI .
But you can’t just send emails to your entire list, constantly selling your products, and expect great results. Over time, people will unsubscribe from your list because they’ll get tired of you selling to them non-stop. Instead, you should develop a solid content plan that provides your customers with useful content.
Segmenting your list by interests and the type of product they typically purchase will also help you get more results from each email.