Marketing minimalism: 5 clean-up actions that will also make your customer happy
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If you have been a marketer for a while, there is a big danger lurking. Experienced marketers tend to make things too complicated. And that is not necessarily an advantage for the customer. Can it be simpler?
Making things complicated is not difficult. But making difficult things simple: that is the art… That statement applies to many things in life, but certainly also to marketing.
Many marketers combine countless resources, strategies, web pages and keywords into an unmanageable mess. But: the more is rigged up, the less clear it is what works best. Moreover, everything has to be maintained and not unimportant: everything can break…
Compare it to a car. A nice new car can often contain a lot of electronics. Beautiful, but every car owner also knows: it can all cause malfunctions. That also applies to your marketing. Be honest: do you still have the overview? Or is it time to downsize?
Where do you start?
It is not easy to clean up and get rid of things. However, it is often wise to bring things back simple & clear. Because not only do you sometimes lose track: you also sometimes confuse the visitors of your website. Where do you start with ‘cleaning up’?
1. Fewer calls to action
2. Fewer clicks to get to your goal
3. Fewer experiments at a time
4. Fewer conversion goals
5. Measure less
1. Fewer calls to action
If you have to start somewhere, it is at the ‘bottleneck’ of your marketing activities: the conversions on the website. How many ways of converting do you actually have available? And how sensible is that? On many websites, visitors are quite intimidated by the large number of calls-to-action . And that is downright unwise, because: the more choices, the less choice is made.
Always reduce the number of conversions per page to two: the primary yes-I-want conversion and the plan-b conversion for when the primary conversion is a step too high. Cross out all other conversions and you will see that you get a higher return!
Do you offer your services in a package? Then always place three portugal email list 2 million contact leads packages next to each other. A fourth package only takes up mind space for your visitors, which ensures that the choice is postponed. And has the visitor clicked on a call-to-action? Then of course you hide all distractions until he has completed the desired action.
2. Fewer clicks to get to your goal
The larger a website, the more confusing it often is. easy way to spy on your competitors? take an online look into their kitchen Having many pages on your website is not bad, but be careful: all those pages can sometimes only cause distraction… At least make sure that every visitor can reach their goal within three clicks. Do you see in Google Analytics that visitors ao lists often visit more than four pages? Then something is apparently wrong.
The ideal website flow consists of three steps:
landing page (grabs your attention) > persuasion (optional) > conversion page
Menu items should be clear: so-called mega menus usually do not contribute to targeted website visits. Also in the website structure it is good to ensure that there are not too many slashes after the domain name.
Also read: Irresistible call-to-actions: get inspired by 5 examples