ocial media campaigns using digital novelties are attracting attention as the latest marketing trend.
Instant win campaigns that involve instant lotteries are also gaining popularity, overseas data creating easy participation and high expectations among consumers. Campaigns that utilize the targeting features of social media are also on the rise, proving effective in reaching specific user demographics and increasing engagement.
Success stories include Marugame Seimen’s
Social media campaign using digital gifts, which successfully tripled the number of followers. In the food and beverage industry, digital gift certificates are offere in response to surveys using QR codes to collect customer feedback in real time. In the entertainment industry, digital content such as special LINE stamps and digital art are offere, successfully driving visits and increasing fan engagement.
Consumer response has been generally positive, benin businesses directory with younger consumers especially showing high interest in digital gifts and rewards, as they view digital products as easier to receive and more convenient than physical products.
Social media campaigns using digital novelties are expecte to continue to grow in importance as an effective marketing method. Companies are being urge to use these trends and success stories as a reference when developing their own unique campaigns.
Increase customer loyalty
Digital novelties are being use in many industries as a powerful tool to improve customer loyalty. Companies are strengthening their point programs and introducing mechanisms for awarding points for purchases and answering surveys, benin businesses directory which can then be exchange for digital gift certificates and other benefits. Large commercial facilities and restaurants have also successfully implemente digital stamp rallies, where customers can collect stamps when they visit the store to receive digital novelties.