The biggest challenge hong kong telegram data
facing most businesses is attracting new customers/clients and growing revenue. SMB Group surveyed over 400 small businesses in the US and found this to be the case. At the heart of that challenge is marketing effectiveness. Marketing plays a crucial role in the performance of any organization and it’s ability to grow and succeed.
But marketing is hard and there are many things that have the potential to go wrong. Digital marketing channels like paid search and paid social offer marketers great potential to execute low cost activity with the ability to measure results in real-time. Other digital marketing channels like SEO and organic social are longer term investments and need a more defined mid to long term strategy.
Here at SEOptimer we make SEO tools for marketers and have the pleasure to work with thousands of customers around the world. This gives us unique insights into what challenges they face as the digital marketing landscape continually evolves. In this article we spoke to several agency-side and brand-side marketers to understand their current marketing challenges and most importantly, how to overcome them.
How to overcome this marketing challenge
Start with one channel, then expand: Most international transport strategy
organizations starting out need a website, so that is obviously the first place to start. But the next logical step is to think about how to attract traffic to that website. If increased traffic equals increased sales/revenue, you’ll need to focus on a marketing channel that is well-proven at driving traffic.
Secondly you need to think about when you and your stakeholders expect to see tangible results. Is there an immediate need to gain website traffic? If so, paid search or paid social is probably a reliable place to start. But if the results can wait and there’s agreement to invest in the longer term, then SEO and organic social might be a better place to start.
Neil Patel suggests starting with one channel and expanding once you’ve achieved a level of consistent results however he puts the emphasis on the channel-customer fit:
“The super simple solution is to start marketing wherever your customers are.”
Reporting and Communicating ROI
Reporting goes hand in hand mobile list with marketing. Without proper reporting there’s no way to understand the impact your marketing activities are having on the business. So for that reason, marketing reports are not a nice to have, they are an absolute mandatory.
Furthermore, communicating Return on Investment (ROI) to clients or stakeholders is a critical objective of your marketing reports. Without clearly communicating ROI each month, your marketing activities may be derailed by frustrated stakeholders.
Jason Lavis, Managing Director at digital agency Out of the Box Innovations says that focusing on ROI-yielding activities is super important as organizations grapple with the current economic slowdown:
“Marketing is often seen as a discretionary spend in most industries due to the time lag in getting results. Struggling businesses will care more about sales. If they can’t close deals, or make a per unit profit, more leads won’t help them.”