Most businesses these days have a website, whether it’s for eCommerce or just brand presence. These sites are a great opportunity to generate traffic, share brand values, showcase products and gain customers. However, what happens when a company wants to launch something totally experimental? something that might not fit within the structure of your current website? What if they want to try a whole new look or experiment with a vertical they’ve never tried before? Enter the microsite. What is a microsite? Definitions vary, but the general consensus is that a microsite is a single landing page, or a small group of pages, that live entirely outside of the brand’s core domain. It has its own URL structure, its own look and feel, and focuses on one or a small handful of products.
“A microsite is a single landing page, or a small group of pages, that live entirely outside of the brand’s core domain.” (Fun fact: I discovered a microsite…about microsites. If you’re curious, here’s the link to learn all about microsites.) Microsites Greece WhatsApp Number List can be used for many purposes, which we’ll cover below. But I thought I’d start by asking the first question I had on the subject, which was… How is a microsite different from a landing page? Big question. There are certainly similarities between the two. Both are usually made for a specific campaign, are much simpler than a regular website, and can be temporary, seasonal, or for a limited time. However, landing pages consist of a single page.
How, When and Why to
while a microsite can include multiple pages. The biggest difference is that while a landing page is served on the main brand website, a microsite will most often be found on a completely different domain. This is what makes it so interesting: It’s as if the brand has taken a magical journey to a destination where it can keep everything it loves, throw away everything it doesn’t, and add some completely new elements. To really illustrate the value, potential, and feasibility of creating a microsite for you or your clients, I’ve compiled a series of case studies from Shopify Partners who have launched campaigns with major brands to help achieve specific goals using microsites. .
We’ll start by taking a trip to the Big Apple. Simplistic: a microsite agency Simplistic, a New York-based agency and Shopify Plus Partner, started out by creating microsites. I had a conversation with managing partner Andrew Gordon about how it all started. Good Morning America has a weekly segment called Deals and Steals, where featured brands showcase their heavily discounted products exclusively for viewers of the show. Simplistic recognized an opportunity to support these high-traffic flash sale events and built a full-service program around Shopify, including optimized microsite design, consulting, and inventory management. Whether or not Featured Brands have a full website, they must create a Simplistic microsite that is active 48 hours before the sale and 48 hours after.
What Is a Microsite?
Fifteen people now work on the Simplistic team, which builds 10 to 15 of these sites a week. All of them on Shopify Plus, generating between $1 and $5 million. In total each sale day. microsite: simplistic Simplistic’s fifteen-person. Team has created high-converting microsites for the brands featured above and more. Because microsites are so simple, and because people come to the site after viewing the offer segment, they can achieve ridiculous 15-20 percent conversion rates. “These people are watching every week for this reason,” says Andrew. “They don’t go to the site to browse. They are going to buy.” Other examples of microsites Simplistic has built a reputation around creating microsites for various brands. Here are some additional examples of microsites they have worked on.