Ah, it’s that time of year again. When e-commerce websites are implementing sales, discounts, and special offers galore, all coupled with interesting web design for better marketing purposes. The holiday shopping season is when online retailers have their sites packed with festive designs. They often use tried, tried, and true sales tactics like urgency and scarcity to the max, all in an effort to increase conversions, sales, and ultimately profits. Web designers who pay attention to these unique web page designs can learn several things about using design to make sales stand out. This is a great skill to have when you’re designing eCommerce layouts for your clients.
Let’s take a look at some of the most memorable from around the world of eCommerce. Macy’s To celebrate holiday shopping, Macy’s has a home page that greets site visitors when they enter the retailer’s site. This splash page is a clever touch, because it captures Equatorial Guinea Email List the visitor’s attention and directly shows them the best sales of the store. Christmas Website Design: Macy’s The page features clever design and marketing tactics to help Macy’s increase conversions. Some of them are: 1. The color red Yes, red is a traditional color for Christmas, but when it comes to conversions and online marketing, the choice of red is particularly powerful. According to Kissmetrics, for the North American public, red is the color of urgency, energy, and increased heart rate. It is ideal for use in clearance sales, which Macy’s uses heavily.
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Great headlines What is the phrase that catches your attention when you first arrive at this welcome page? It’s probably the “Get an Extra 20% Off” headline, along with the “Ends Wednesday! Cyber Week Specials” headline. That’s because these headlines stand out against the red background, with a big color contrast and a typeface that is large and legible enough to be quickly and easily understood. Christmas Web Page Design – Great Headlines, Macy’s Product Page 3. The use of discounts galore Scroll down this long scrolling page and you’ll see specific numbers and percentages that exclaim 50% off, 60% off, 75% off, etc. Incorporating specific numbers as part of the discounts in the page layout helps entice shoppers to convert, whether they’re simply clicking through to the next page to see the real deal.
Or making a purchase beyond the initial click. Nordstrom Nordstrom uses a completely different design approach. For one, there is no home page. Instead, shoppers are sent directly to the home page when they first arrive at Nordstrom’s site. The home page itself is extremely interesting for a number of reasons. First of all, it’s a very, very long page…long scroll! In this way, the home page effectively tells a kind of story about all the wonderful offers and freebies you can get from the site. Plus, as you scroll down, with new page elements gradually revealing new deals, gift ideas, and shopping categories, you’d be forgiven for making the comparison to almost unwrapping a gift and seeing more detail as you go.
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Christmas Web Design: Nordstrom Other design elements that help them sell more at Christmas include: 1. Female presence in photos The home page features many female models, and one study showed that including images of women in a direct mail marketing campaign increased response rates by 4.5 percent. In general, studies also show that more attractive people also do better. Applying this reality to web design, this home page uses beauty to sell more. 2. Purchase incentives Take a look at the Nordstrom cardholder offer, just below the navigation bar. New cardholders can spend $100 when they sign up; it’s a pretty good deal, considering all you can buy at this store for that amount. The color red (again) At the top of the home page is a thin horizontal bar that runs the full length of the screen.