You’ll Have to Get Dirty

you can add even more communications to your automation process. As you can see below, we actually sent four more emails after this one that focus.  On education about the benefits of product ownership. abandoned cart email.  Results 6 2 Analysis (last 30 days) Waiting 772 Delivered 1.08K open range 22.5% click rate 5.4% Order Placed Rate 0.4%.  Income $190.90 Analysis (last 30 days) Waiting 861 Delivered 1.11K. Open range 21.1% click rate 3.5% Order Placed Rate 0.4% Income $392.46.  These two emails send “long form” content in the form of an educational.  Webinar (90 minute video) about our brand and products. abandoned cart email. Results 6 3 Analysis (last 30 days) Waiting 1.05K Delivered 1.15K open range 22.3% click rate 3.7%.  Order Placed Rate 0.4% Income $510.19 Analysis (last 30 days. Waiting 1.26K Delivered 1.14K open range 20.2% click rate 4.7% Order Placed Rate 0.4%.

Income $371.05 The blog post you see above is a short-form video (5 minutes) that summarizes our brand philosophy on one of our Belgium B2B List main market topics (ageing). Dig deeper with automation sequences We hope this article has inspired you to dig a little deeper into setting up automation sequences for clients (or at least shown you the potential to do so). If you really want to hit a home run for your customer, you can combine this strategy with retargeting ads (so visitors don’t buy) on platforms like Facebook and Instagram. abandoned cart email: facebook ad If you think about it, a brand is simply a group of people and multiple media outlets. You want your customers to be present in as many forms of communication as possible (emails, ads, etc.),

What Qualifies as a Big Enough

And you want your communications to be relevant, engaging, and help prospects through the buying process There will come a time when your client will want to know the economic impact of your work. This should be pretty easy to solve. All you have to do is set up an A/B test. If you followed all the design and marketing best practices, the client will see an increase in revenue and conversion rates, and they will love your work, right? Not so fast… This is exactly what I thought when I was introduced to A/B testing (it’s very similar to what almost every beginning A/B testing professional thinks). Years ago, I was marketing for a blog and made tweaks and improvements to the blog’s digital product sales page.


The client was curious as to whether these tweaks were actually improving the conversion rate, so we decided to do an A/B test. I was sure that my “improved” version would win because I had followed best practices. (I had proof of it working on other blogs I read and where I got the ideas from.) Turns out it wasn’t. My “improved” version was lost. And so my confidence was shaken and I felt like a fraud. However, later (after digging deeper and learning more about A/B testing) I discovered that this is quite common. Even the most experienced designers and marketers often go wrong when they put their knowledge and experience to the test (this is also why many people in this industry don’t like A/B testing.

Come Out and Get a Real Life

It can hurt their ego). What’s more interesting is that my test results were actually inaccurate (or incomplete, to be more precise). This meant that maybe my “improved” version wasn’t such a loser after all. There are many ways to screw up the reliability of your results, and I managed to do just that. So if you’re planning to use A/B testing to prove how valuable your work is (your new design is better) or to resolve a debate (which works better), you’re probably setting yourself (and your customer) up for A disappointment. (especially if you’ve never done an A/B test before). You may also be interested in: How A/B Testing Will Make You a Better Web Designer. In this two-part series, my goal is not to discourage you, but to help you determine if it really makes sense to run an A/B test for your client.

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