Who Can Benefit From This Article?

Studies have shown that slow loading speeds affect conversions and site engagement. Therefore, it is in your customer’s best interest to minimize page load time. Site speed especially affects mobile users. As they typically navigate the site on the go and.  Want to see the information they’re looking for right away. And mobile users represent a growing demographic on e-commerce websites. While there are tools that analyze site and provide recommendations for improvement. Google Analytics can quickly provide insight into how fast an individual page loads and compare.  It to other pages on the site. How to use Google Analytics to detect speed problems By using a page times report.

You can see which browsers have the slowest average load times. Google Analytics to improve web design projects: Page timings The Page Times report shows how fast individual web pages load (on average). With this information, you can find out which pages need layout optimization to improve loading speeds. Some design enhancements New Zealand B2B List that can help increase page load speed include: Use a smaller number of images Lower the image quality Use less Flash or other similar code-heavy additions The most important advantage of Google Analytics over other tools is that it can give you immediate clues as to how much these issues affect a site’s users and what performance gains you can expect by resolving them.

Useful Metrics to Keep in Mind

This allows you to make an informed judgment about which problems deserve . If you spot a problem with a browser or loading speed, but it’s only affecting a couple of people. Any attempt to fix it may be too much effort for negligible impact on performance improvement or revenue. This allows you to make an informed judgment about which problems deserve to be fixed. If you spot a problem with a browser or loading speed.  But it’s only affecting a couple of people.  Any attempt to fix it may be too much effort for negligible impact on performance improvement or revenue. One of the most useful features of Google Analytics is the ability.  To directly open a given web page from the report by clicking.  The Open in Browser button in the upper right corner of the report box that contains the shortened URL.

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This way you can immediately navigate directly to the page and check for any visible issues. Google Analytics to improve web design projects: Open in browser Clicking on the highlighted item will open the page in your browser. 3. Session duration reports While bounce rate and conversion rate offer direct indicators of performance, session length is an indirect indicator of visitor engagement. Google Analytics shows how long visitors spend on the site and its individual pages. Although this metric is imperfect (it can easily be fooled by a visitor opening a few tabs, for example), it can still be used as a very real indicator of a visitor’s interest in a page.

Analyze and Interpret the Data

Of course, it is possible to create custom metrics using Tag Manager that measure only the “active time” a user spends on the site. Additionally, you can measure scroll depth to assess visitor engagement. All of those proxy flags can be used to discover potential problems on the website. How to detect problems When you open the duration reports, you’ll notice that the time spent on the page is reported as average session duration. If you notice that visitors spend little time on the pages that are supposed to engage them in a significant way, then there may be a problem. You can check if the problem is related to the layout by exhaustively using the secondary dimensions.

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