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This is the second part of a series on A/B testing and how to do it right. So far, I’ve covered the fact that, in practice, most A/B tests fail.  Largely because people don’t better understand how to run them properly.  And making a profit is no easy task. I also covered how to ensure you get accurate results by getting a basic understanding of the stats and technicalities behind A/B testing. In short, if you read the first part.  You know that if your client doesn’t have the necessary traffic levels.  A/B testing isn’t going to work for now. But if your client has enough traffic, read on. In this article, I will explain: The types of online experiments and levels of sophistication.

The right approach to A/B testing to ensure the right expectations. How to make sure your test ideas have high potential to be a win. Keep reading! The types of online experiments and levels of sophistication Technically, A/B testing is called A/B/n testing (“n” refers to the number of variations being tested), but there are other Lithuania B2B List types of controlled online experiments you can run on your client site: Multivariate tests (MVT) bandit test Multi-page A/B/n testing (split path) Also, there are two main A/B/n testing strategies: Iterative (sometimes called incremental testing) Innovative (sometimes called radical test) Each type and strategy of experimentation has its place and purpose. But in the first part, I mentioned that to deliver noticeable results faster (and reduce the number of inconclusive results).

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your best chance is probably to test bigger changes. A/B innovative tests + multi-page tests) on key pages. from your customer’s store. (home page, collections page, product page, cart and sitewide changes). This is likely to be noticed by visitors and will affect.  Their decision-making process and therefore.  You will see a significantly different result). Here I’ll dive a little deeper into why. In most cases, the testing strategy is really a simple choice. And how it all depends on your client’s circumstances and culture. Bottom line, if your customers are at the beginner level.  When it comes to experimentation.  Many Shopify stores are, then my suggestion above is right for you.


For three simple reasons: 1. There is a limit to how scientific and sophisticated marketers can be with their experiments based on their monthly traffic and purchase volume (even if it is enough for A/B testing). You need big data (monthly traffic and purchases) to be even soundly scientific (think enterprise-level e-commerce). With more data and volume, you’re also more sensitive to any changes in your online performance (at a certain point, a small drop in your conversion rate could mean sizeable monetary losses, for example), which in turn should who is more interested in sophistication and data science. “With more data and volume, you’re also more sensitive to any kind of change in your online performance.” 2. Your customers are probably not that interested in sophistication and definitive answers (unless it’s a cultural thing).

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They are likely to be more interested in the results and how much more profit they make (this could be the case even if they have big data). 3. Fast and noticeable results is what gets you (and your customer) to the next level of online experimentation (and not getting fired). Wins build momentum and confidence in the process. So, unless your client has more than 100,000 unique monthly visitors (and 1,000 monthly transactions), other forms of online experiments and strategies aren’t really relevant at this point. And even if they have the necessary numbers, for both of them the incentive should be to get remarkable results quickly. This can be most effectively achieved with innovative A/B/n tests and multi-page A/B/n tests, with as few variations as possible (ideally only two, with A being the original and B being its variation). For the sake of simplicity, I’ll refer to both of these simply as A/B testing.

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