Don’t get me wrong, customization is a big part of the mix. The problem is that we often implement it at the expense of more important things. Worse still, sometimes we undermine the experience with a poor implementation of personalization. You may also be interested in: 3 strategies to improve the user experience in your e-commerce designs 2. Consider how personalization can undermine the experience If not considered, customization can harm the usability and relevance of a website. For example, in a desire to personalize many sites force users to create an account. Although an account offers some benefits, it is not always appropriate. This is especially true if users don’t usually order from the website.
Also, recommendation engines are not always accurate. They often lack context. For example, I once bought a gift for my nine-year-old niece on Amazon. The site then spent the next six months recommending that I buy My Little Ponies. customize ecommerce: my little pony Even the best recommendation engine can get their recommendations wrong, like showing My Little Pony products to a 44 year old man! We must be careful when asking the user to tell us about himself. This is true even Slovenia Email List when it comes to providing a better personalized experience. This is not due to privacy. It’s because users don’t like to enter unnecessary data, even if it improves the experience. We have to show them that the effort is worth it. We must also make it clear why we are requesting the information.
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They have to understand the benefit if you want them to put in the effort. The feeling of control is also another important factor in customization. If your recommendations are wrong, the user needs the ability to correct them. They also need the ability to opt out. Without this level of control, customization can start to seem intrusive and even insulting. In short, customization is not a panacea either. This means that it is not always the best place to invest our money. 3. Consider where your money is best spent Unfortunately, most of us don’t have pockets as deep as Amazon. We are eager to improve our site, but can only afford to focus on a limited number of areas. Personalization gives us higher conversion and higher average order values. This makes it seem like a good investment.
This impression is reinforced by e-commerce providers keen to sell their platform. In truth, implementing customization features can often be expensive and time consuming. This means that when you’re on a budget, other options may yield better performance. I’m amazed at how many sites have terrible product images and descriptions. Sites that seem to have the funds to create complex customization functionality. customize e-commerce: cottage pie A better return can often be generated by fixing things like product images and descriptions. In most cases, it makes more sense to get the basics down before considering customization. Not only will they make a bigger difference to the conversion, but they also tend to be cheaper to implement. I am aware that this post may come across as negative towards customization. That’s not my intention.
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Personalization is great… but Most eCommerce sites should introduce some form of customization if they haven’t already. But it is critical that you do this the right way. Make sure the foundation is in place first. Make sure your site is accessible, relevant, and usable before considering customization. Also, don’t just buy a customization solution. Although this is tempting, technology is never the right starting point. As Steve Jobs once said: “You have to start with the customer experience and work your way back to the technology.” Start by finding out what your users need. Will customization really help improve your experience? If not, they will ignore it and you will not reap the benefits. Even once you know the need, there will be many approaches you could take. Once again, the approach you choose should not be about technology. Before you implement customization.
