These types of testimonials are a much bigger request, but they are incredibly valuable and can often be achieved with long-term relationships. You can ask a client for any type of testimonial, including any of the above, or any other you can think of. The important thing is that you go through the proactive process of asking about them and then following up with the customer to get the testimonial. But what if during your communication, the customer falls silent? Initially, they expressed interest or enthusiasm in writing a testimonial for you, but now you can’t reach them. What to do if a customer does not respond It can often be difficult for a client to think of something. They have the best of intentions in returning a testimonial to you, but even when you provide them with specific questions to answer, you are left in the dark.
In these types of situations, I recommend that you follow up with two emails. In the first email, share an example testimonial from another client and provide two or three points about your work together that you’d like them to focus on. Emphasize that their draft does not need to be perfect and that you will review it, edit it for clarity, and return it to them for approval. If that Ukraine Email List doesn’t help speed up the process, then I recommend following up with the client again and sharing a draft testimonial with them. Answer the testimonial collection questions above based on your knowledge of the customer and share the draft with them. Tell the client that you wrote this just to give them an idea of the type of testimonial you are looking for. However, if they find the testimonial you wrote suitable for their work together.
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All they need to do is respond quickly with a “Looks good!” and you will continue with this testimony. What if I’m looking for a more impressive type of testimonial, like a video testimonial? In the event that you request a higher engagement testimonial, such as a video testimonial, the above strategy will not work. In these cases, I recommend reaffirming your testimonial request, but requesting a lower commitment option from the customer, such as a text testimonial. By changing our request from a higher commitment or effort testimonial, to one that requires less time invested by the client, we make it easier for them to fulfill the request. And we can always go back to the client later and ask for a testimonial of further engagement. Unless otherwise stated…
The ‘unless otherwise noted’ tactic is, in my opinion, the nuclear option for testimonials. You don’t want to use this tactic often, but in a situation. Where a customer testimonial is essential to your business. This tactic can work wonders. The tactic assumes that in your contract or statement of work. You have included language that allows you to share the results of your project or share a client testimonial. If you’ve asked the customer for a testimonial and after following up several times they haven’t progressed to receiving it. You can use this tactic to move forward in the process and get a testimonial. However, it carries the risk of being seen as advanced. With this tactic, you’ll write a voice-of-the-customer testimonial that covers your work together.
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Then you would send the customer a simple email saying something like: Name. It has been fantastic working together on this project. I am excited to share the positive results. We have experienced together in testimonial form, as per our contract and employment agreement. You’re a busy person, and I respect that. To make this process as quick as possible for you. I have taken the liberty of drafting a testimonial covering our work together, written in your voice and included below. Unless otherwise stated, I will go ahead and use this testimonial in my marketing, effective [date]. If there are any changes you would like me to make to the testimonial, feel free to write me and let me know. I am more than happy that this is a collaborative process. Here is the testimonial for your review.
