Three Metrics to Help You

Whether you’re self-employed or running your own agency, chances are you haven’t ended up in this profession crunching numbers all day. And while it may not all be billable hours, spending time planning for the long-term financial health of your business is just… well, good business. But where to start? I recently sat down with Rhys Furner, Director of Partnerships and Business Development (APAC) at Shopify, to talk about how he helps Shopify Partners review their approach to revenue growth, and the important role setting goals plays in that. strategy. Between finding new clients, meeting deadlines, and hiring new team members, agency owners often overlook setting goals. But by the end of this article, you’ll be better equipped to develop a more sophisticated process for setting concrete.

Strategic goals for your business. template icon Growth Volume 3: Building a Profitable Web Design Business Get your free copy of Grow Volume 3: Building a Profitable Web Design Business delivered to your inbox. Email Enter your email address Get a free copy By entering your email, we will also send you marketing emails related to Shopify. You can unsubscribe at any time. Note: the guide will not be sent to role-based emails such as etc. Our virtual gears are turning. Please note that it may take up to 15 minutes for our email to reach Poland B2B List your inbox. First, let’s talk about setting strategic goals Whether you’re just starting your digital consulting journey or ready to scale your operations, it can be challenging to find time to spend on goal setting. You’re not alone.

Sales Conversion Rate

Many small agencies and freelancers are so preoccupied with.  The feast or famine that the consulting world knows that they struggle to find the time to set goals.  That drive their team’s efforts throughout the year. Despite the amount of work. You have on your plate, goal setting should be something you do every year, quarter, and (potentially) month. Goal setting is not just an exercise in vanity. When created with purpose, goals help fulfill several basic functions for your team and business: They provide direction, guiding employee decision-making toward goal-related activities. Make planning easy to ensure your team is thinking strategically about their next projects or areas of focus.


They motivate and inspire employees to use their collective knowledge to join a centralized cause. They help you measure the performance of your team and your business. Most agency owners have broad goals they want to achieve, whether it’s revenue growth, market expansion, or headcount growth. The problem with traditional goals is that they lack the depth necessary to hold us truly accountable for our decision making. That’s where SMART goals come in. If you’ve never heard of SMART goals, the concept is relatively straightforward. SMART is an acronym for the criteria you’ll use to guide the creation of your goal, and ultimately make the goals themselves… smarter.

Average Sales Value and Average

This is what the acronym stands for: Specific – Your goal should have a clear area of ​​focus that you will focus on for improvement. Measurable – Your goal should be based on quantifiable metrics or at least some indicator of progress. Achievable: Your goal should set results that are realistically achievable, given your resources and historical growth. Relevant – Your goal should focus on progress that really matters to the success of your company. Timely – Your goal should specify a date by which you intend to achieve your goal. With all of these parts in play, your overall SMART goal should look something.  Like this Increase customer service revenue from $30,000 per month to $50,000 per month.  By December 31, 2017. As you can see, each criteria is well represented.  In the aforementioned objective.

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