This Is Just the Beginning

And they have to trust that the product will meet their expectations once it arrives. Because let’s be honest, having to mail back an item purchased online is terribly inconvenient. However, this is completely acceptable, because e-commerce makes it easy to find products and deliver them wherever the customer is. Ease of fulfillment is incredibly high, especially with the distribution tactics available to retailers today. Think of Amazon one-day shipping, or even drone deliveries. On the other hand, physical stores offer a rich customer experience, but actually fulfilling the order is quite difficult. When in person or browsing through a physical store, customers can touch and feel products, see beautiful products, listen to mood-enhancing music, etc.

They can experience all aspects of the product to help them make more informed purchase decisions. , eventually increasing the overall satisfaction related to the purchase of a product. But customers have to go to the store or mall, buy the product and take it home, which makes the ease of fulfillment extremely low. I mean, have you France B2B List ever tried to bring a new sofa from Ikea home with you? Being part of a larger multi-channel product, Shopify POS combines the best parts of selling online and in person, and enables merchants to accommodate great experiences and fast fulfillment for their customers, across all sales channels. You may also be interested in: How to get your customers up and running with Shopify POS.

Traditional Stores and Vice Versa

The retail landscape is evolving Retail Industry Trends: Retail is Evolving Mass retailers are changing the way they think about retail, and their window display strategies reflect this. Retail is dead. You’ve probably heard this before, but it’s actually not true. Retail is evolving. Retail is evolving. And while many key players like K-Mart, American Eagle and Macy’s are shedding the retail space, many big companies are investing in it now more than ever. Just in a new way. Take Nike, for example. They have transformed their flagship store in New York City from a traditional retail space to a 360-degree experience: customers can book custom fits, athletic consultations, participate in local running clubs and more.


Target is opening more stores in the United States. Instead of creating big suburban stores, Target is looking to bring smaller retail spaces to more urban areas. They have already seen an increase in revenue from this change in their retail strategy. Lululemon uses its retail space to invite customers to community events, like yoga. Unlike in the past, where there was the retail opportunity to distribute products, now it is a means to create experiences. Retail is no longer about sales per square foot, it’s about experiences per square foot. Gone are the days of media buying: retailers now buy experience. Unlike in the past, where there was the retail opportunity to distribute products, now it is a means to create experiences. Stores no longer distribute products, they distribute experiences.

5 Retail Industry Trends to Excite

And Shopify POS has all the features your customers need to focus on adapting to this evolution in retail. 5. The media is taking over the role of traditional stores and vice versa Retail Industry Trends. Media Becomes the New Store Media has become the new store.  Serving as a means of distributing products. Traditional retail, at its core, is a logistics system designed around distributing products to a homogeneous consumer. Think of the big box stores founded in the 1960s: Best Buy, Gap, Crate and Barrel, Walmart. These stores were immediately successful because, at the time, the United States was a largely uniform demographic with similar consumer preferences. This meant that retailers could design products on a baseline that worked at scale, creating a predictable strategy for distributing these products.

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