The Ultimate Guide to Video Marketing

There’s no doubt that video marketing continues to grow in relevance. The only question is how quickly can your business adapt to capitalize on it? Below, we present our ultimate guide to video marketing. Learn how to make videos that communicate your strengths. Compliment your brand and are fun to watch at the same time. Your videos will go Cameroon WhatsApp Number List so viral, the CDC will warn against them! illustration of video marketers sending out videos in form of paper planes Illustration by Vladanland The power of video marketing — A long, long time ago… 2010… a digital marketer and ex-comedian Michael Dubin was talking to his dad’s friend Mark Levine at a Christmas party.

Before Most Other Marketers

It seems this family friend—who knew more about manufacturing than marketing—had acquired a surplus of 250,000 razors and was asking Dubin’s help to unload them. Dubin agreed because he had an idea. What Dubin understood back then, before most other marketers, was that the conventional way of advertising was crumbling. So he set out to try something unconventional. Via Dollar Shave Club The same day the Dollar Shave Club’s first video went live (March 12, 2012), they sold all 250,000 razors. After 48 hours, the freshly launched startup received more than 12,000 orders. In 2016, Dollar Shave Club was acquired for $1 billion by Unilever.

The Real Challenge Is Convincing

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A billion dollars is a pretty substantial return on investment for a one and half minute video that cost $4,500. With his background in both entertaining and marketing, Dubin understood that offering a valuable product or service is only half the battle. The real challenge is convincing the people you have a valuable product or service. In the shadow of the Dollar Shave Club, video marketing has become the new conventional. According to the online marketing agency IMPACT, 86% of businesses use videos on their websites and 77% use videos in their social media. Today, video marketing has become a legitimate medium, attracting A-list celebrities and Hollywood directors like Idris Elba and Spike Jonze, below.

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