The Statement of Work for New Clients

Then maybe they skim through the rest of the document. This is how I approach the reading proposals. So why do we torture ourselves writing proposals and then torture our clients by making them read proposals? What if, instead, we agreed to skip the dog and pony show of a fancy pitch that no one really wants to do or read, and went straight to defining the project collaboratively? As a business owner, you absolutely can. That’s what I’ve been doing for years at my own Shopify consultancy, Ethercycle. When I submit a proposal, it is a plain text email that describes a statement of work. And you know what? Not a single person ever commented or complained about the fact that I skipped the traditional proposal process.

That’s why today I’m going to walk you through how to write an effective statement of work that will help you win more client work. template icon Resources to develop your skills Get your free copy of the Statement of Work sent directly to your inbox. Email Enter your email address Get a free copy By entering your email, we will also Yemen B2B List send you marketing emails related to Shopify. You can unsubscribe at any time. Our virtual gears are turning. Please note that it may take up to 15 minutes for our email to reach your inbox. How do I formulate a statement of work: Formula After a prospect or client has contacted me with a project or potential need.

A Work Sample Statement

I get on the phone with them and talk to them about why they need this work completed, when they need it completed, and generally like speak. the project. No sales pitch, just an argument. Based on that discussion, I prepare a statement of work that summarizes our call in a structured way and email it to you for your review. Sales tip: I follow up on these emails. If you’re not following through on proposals and projects, you’re losing a lot of work to people who are simply too busy. Think about some of the recent projects you’ve lost. What happened? You sent a proposal and never got an answer, right? So you assumed they weren’t interested. Maybe they just got lost in the shuffle of life, and assumed you weren’t interested because you didn’t follow up. Remember, until you’ve heard ‘no’, the deal is not lost.


Remember, until you’ve heard ‘no’, the deal is not lost. So what is a statement of work and how is it different from a proposal? According to Wikipedia: “A Statement of Work (SOW) is a document commonly used in the field of project management. Defines project-specific activities, deliverables, and schedules for a vendor serving the customer. Personally, I think of a statement of work like this: A proposal is a shiny, fluffy sales brochure that no one is particularly interested in making or reading. A statement of work is the sensible version of the proposal that actually describes the work to be done. In practice, a statement of work is a document that I copy and paste into an email and is largely based on a template that I reuse with each client. Why?

Make Your Case

Because it’s easier for everyone involved! You may also be interested in: The Ultimate Guide to Finding Web Design Clients. The basic statement of work. Statement of Work: Basics The most basic statement of work would consist of three things: What you will be doing or delivering How long will it take what it will cost That is the most basic statement of work. I use this basic format with existing clients and/or small projects. It’s the minimum statement of work I’ll ever write, and could even be as minimal as a sentence. The reality is that it doesn’t have to be complicated. In practice, a basic statement of work might look like this: Hi Joe shop owner, I can help you fix your shop.

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