You handle different scopes (for example, you have a $5,000 basement for site design, and I develop turnkey Shopify themes starting at $1,000) It has variable bandwidth (for example, you have a small team of developers that are intensely focused on three or four projects at a time, and I have a massive development team that handles 30 – 40) Your services are complementary (eg you specialize in Shopify Plus site design and I specialize in Shopify Plus analytics) This means that even when a request isn’t in your wheelhouse, you can still offer support by extension. By building a team, you have broadened the scope of what you can do for a given client. 2. Great for business The statistics on customer loyalty and its effects on business are insane.
The probability of selling to a new potential customer is 5 to 20 percent, while the probability of selling to an existing customer is 60 to 70 percent. A good reference or association can make or break this mark of retention. Here’s the kicker. Twelve positive experiences are needed to make up for one unresolved negative experience. Now be honest: have you ever directed a Seychelles Email List customer to a product or service that put them off? I know I have. And I did it for all of the above reasons. I was asked, and I didn’t think carefully before giving advice. I wasn’t prepared (and we’ll get to that later). The point is: we are not the sum total of our services. We are also the guide we give. If you lead a customer to a bad experience, that becomes an extension of their experience with you.
How to Do What’s Right
Good experience begets retention, begets hot-melt Swiss (ie money). 3. Strengthen relationships Sort of an offshoot of ‘great for business’. Nothing strengthens a relationship like trust. See what the Harvard Business Review says about professional confidence. This is from a negotiation point of view, but the lesson remains the same. Building trust means putting yourself in your customer’s shoes and saying, and thinking, “what would I want if I were in your position?” Putting yourself in someone else’s shoes feels a bit unhygienic, I know, but just follow me metaphorically. If you were their client, you’d like to be referred to someone you really know, someone who would do a good job, and someone who wouldn’t raise your costs. In the end, that really is not such a difficult task.
Not to mention, when you start working with a network of other Shopify experts, you strengthen relationships with them. 4. Time management Your clients may not understand this, but you are not a project manager. You don’t have time to track down and harangue the other companies working on your project. When you have strong partnerships, you know that the people you’re working with will communicate well and carry their share of the load of support. 5. Additional income Many companies offer referral bonuses or finder fees for referring a customer to them. Since we generate recurring revenue, our company gives a revenue share (20 percent) to any partner who guides a new customer to our SaaS.
Your Clients and Make Money the Process
We also developed a partner portal that people can use to make referrals, check on their customers and monitor their subsequent payments. Again, this is all about trust and relationships. We want the people we work with to have full visibility and accessibility to what we are doing. They are helping us, they are helping their client, they should be rewarded for that. It must be said that all of this is preventive of our ability to help the customer. We believe that we are often the best solution for someone who needs multi-channel support, because we have a strong platform and offer a boutique agency experience. That said, if the client wants or needs something that we can’t provide, we’ll refer them to the best company for the job. You may also be interested in: The Power of Community: