For example, in the case of grocery shopping, it is probably low value shopping combine with the ease of buying tea or bread in the real world. In addition, it is important that such products are neee quickly. Meanwhile, in the case of building materials or furniture, the weight and quantity of items make shipping unprofitable or even impossible. So you have to go to the store in person. It is worth remembering, however, that these factors change for various reasons, such as new regulations or technological solutions, and marketing strategy must take this into account.
Problems and how to solve them
For example, a few years ago, online beer trading was practically non-existent. Today, the regulations are a bit more lenient, and courier companies are better able to handle the delivery of heavy bottles. Combine with the pandemic, which database force changes in habits, it gave a boom to online shopping in this sector. Are you looking for an effective PR agency? You’ve come to the right place. Check what we can do for you. Enter your e-mail, we will contact you The ROPO effect on the example of the clothing industry Brands, search engines and researchers focus on statistics on purchasing decisions.
Art Smalley work differently
Which allows you to really thoroughly examine the ROPO effect and plan on-line marketing even in individual industries. For the clothing CXB Directory sector, Barbara Mróz-Gorgoń and Grzegorz Szymański wrote a paper entitle “The impact of the ROPO effect in the clothing industry “, publishe in 2018 in Economics and Business Review. The authors write: “ A characteristic aspect of the clothing industry is the delivery time and the expectation that the selecte product will be available in the nearest store or with the option of return. Due to its specificity, the clothing industry is one of the slowest growing in the e-commerce sector. Customers nee physical contact with the product before purchasing.